Rate of DMARC adoption doubles thanks to bulk sender requirements
A year on from Google and Yahoo implementing stricter requirements for bulk email senders, the rate of DMARC adoption has more than doubled.
A new study from Red Sift, based on the tracking of 72.85 million apex domains, shows the number of organizations adopting DMARC is up 2.32 million as of 18 December 2024.
Less than five percent of Fortune 500 companies are using the latest email standards
Phishing is one of the most common methods of launching a cyberattack, yet new research from Red Sift shows that only a small percentage of publicly traded companies have fully adopted the latest email standards that could protect them and their customers.
DMARC (Domain-based Message Authentication, Reporting and Conformance) and BIMI (Brand Indicators for Message Identification) help prevent spoofing and allow businesses to display their logo on authenticated emails.