Articles about Books

Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!

You’ll learn how to identify the digital markets and media that work best for your business -- no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer -- this book will take you through the whole process!

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Efficiency Best Practices for Microsoft 365 covers the entire range of over 25 desktop and mobile applications on the Microsoft 365 platform.

This book will provide simple, immediately usable, and authoritative guidance to help you save at least 20 minutes every day, advance in your career, and achieve business growth. You'll start by covering components and tasks such as creating and storing files and then move on to data management and data analysis.

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Blogs and social platforms are all the rage right now -- especially for strategists looking to cultivate influence among target audience members through content marketing. 

Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis.

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With Industrial Control Systems (ICS) expanding into traditional IT space and even into the cloud, the attack surface of ICS environments has increased significantly, making it crucial to recognize your ICS vulnerabilities and implement advanced techniques for monitoring and defending against rapidly evolving cyber threats to critical infrastructure.

Industrial Cybersecurity -- Second Edition covers the updated Industrial Demilitarized Zone (IDMZ) architecture and shows you how to implement, verify, and monitor a holistic security program for your ICS environment.

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Leading from the Middle: A Playbook for Managers to Influence Up, Down, and Across the Organization delivers an insightful and practical guide for the backbone of an organization: those who have a boss and are a boss and must lead from the messy middle.

Accomplished author and former P&G executive Scott Mautz walks readers through the unique challenges facing these managers, and the mindset and skillset necessary for managing up and down and influencing what happens across the organization.

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The great free lunch of "performance taking care of itself" is over.

Until recently, programs got faster by themselves as CPUs were upgraded, but that doesn't happen anymore. The clock frequency of new processors has almost peaked, and while new architectures provide small improvements to existing programs, this only helps slightly. To write efficient software, you now have to know how to program by making good use of the available computing resources, and this book will teach you how to do that.

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Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast -- with input from your whole organization -- or die.

Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents -- product managers, data analysts, programmers, creatives, and yes, marketers -- to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition.

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Computer users have been "doing Windows" since the 1980s. That long run doesn’t mean everyone knows the best-kept secrets of the globally ubiquitous operating system. Windows 10 All-in-One For Dummies, 4th Edition offers a deep guide for navigating the basics of Windows 10 and diving into more advanced features.  

Authors and recognized Windows experts Ciprian Rusen and Woody Leonhard deliver a comprehensive and practical resource that provides the knowledge you need to operate Windows 10, along with a few shortcuts to make using a computer feel less like work. 

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Communication has become one of the most puzzling paradoxes of our time. We live in a world that is hyper-connected; more plugged in, tuned in and turned on than ever before.

Yet, social science confirms that more and more people feel isolated and disconnected from their communities and families. They feel overworked, underpaid, misunderstood and alone. Connect, Relate, Motivate is a fresh approach to tackle modern communication challenges, written for today's time poor reader; easily consumed in one sitting (one flight), or one night!

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As Linux continues to gain prominence, there has been a rise in network services being deployed on Linux for cost and flexibility reasons.

If you are a networking professional or an infrastructure engineer involved with networks, extensive knowledge of Linux networking is a must.

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What doesn't kill you makes you stronger! Activate your natural ability to thrive with Resilience For Dummies

Stress, anxiety, and exhaustion are all-too-common features of our crazy-paced, curveball-throwing contemporary existence, and it's sometimes hard to see how we can make it from one week to the next intact. But there's a solution to the struggle: resilience! In Resilience For Dummies, Dr. Eva Selhub -- former Harvard Medical School instructor and director of the Benson Henry Institute for Mind Body Medicine at the Massachusetts General Hospital for six years -- outlines the proven steps we can all take toward optimal resilience to build healthier, more purposeful, and increasingly joyful lives.

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Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why?

In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. Account-Based Marketing (ABM) has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts.

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Privacy, Regulations, and Cybersecurity: The Essential Business Guide is your guide to understanding what "privacy" really means in a corporate environment: how privacy is different from cybersecurity, why privacy is essential for your business, and how to build privacy protections into your overall cybersecurity plan.

First, author Chris Moschovitis walks you through our evolving definitions of privacy, from the ancient world all the way to the General Law on Data Protection (GDPR).  He then explains -- in friendly, accessible language -- how to orient your preexisting cybersecurity program toward privacy, and how to make sure your systems are compliant with current regulations.

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DevOps is a set of best practices enabling operations and development teams to work together to produce higher-quality work and, among other things, quicker releases.

DevOps Adoption Strategies: Principles, Processes, Tools, and Trends will help you to understand the fundamentals needed to get started with DevOps, and prepare you to start deploying technical tools confidently.

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Have you ever noticed that individuals of brilliance often fall short of their true potential? Great ideas, concepts and initiatives seldom break through the sea of business mediocrity. As a senior international leader with over 30 years corporate experience, Hamish Thomson has discovered that true transformation and breakthrough comes from personal insight -- derived not from intellect or technical mastery, but from experience and observation of real-life occurrences.

It’s Not Always Right to Be Right offers unique business and leadership insights, teachable models, and practical advice on what one needs to do differently to achieve desired results.

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