Cloud

This morning's announcement of the June exit of Peter Chernin from the Chief Operating Officer's post of News Corp. -- a post that's more influential than most COO positions in the world -- is probably more than what financial journalists are speculating this morning: a way for CEO Rupert Murdoch to pave the way for a line of succession for his immediate family. Chernin's position put him in effective operational control of Fox Interactive Media, with the mandate to work out some kind of workable business model for the operation.

Square one for Chernin came in August 2006, brokering a deal with Google that led to Google paying FIM's MySpace $900 million to be its search provider. But every other component of the business model -- some way to monetize the indisputably high-traffic business of social networking -- never came together. During its last earnings call, Google said it was having trouble monetizing the business of search with social networking, and Google's biggest deal to date in that department was with MySpace. In response, Chernin attempted to reassure analysts last Feburary 4 (our thanks to Seeking Alpha for the transcript) that FIM and Google were still trying to work out a way to make that business profitable.

A service outage that impacted users of Google services including Gmail for approximately 75 minutes early this morning, is calling attention to a potential kink in the cloud: While an estimated 113 million Gmail accounts were forced to resort to Google's new offline mode, introduced last month, a number of Google service users were also forced to wait, since Gmail also serves as the company's central source of service authentication.

The outage came at the worst possible time for users in Western Europe, including Great Britain, where users were just getting settled to work. Google Apps can work offline, though the degree of offline functionality they offer has only been increasing in small steps. Calendar functionality through Google Gears, for instance, was only introduced earlier this month, although the company announced its trend toward the "offline cloud" in April 2007.

Apple's iTunes today opened the first iTunes Pass purchases, which lets users pay a fee up front to receive every piece of content an artist releases for a certain period of time.

While this has not officially been announced by Apple yet, a diligent Mac Forums reader located details on it in the Spanish iTunes store terms of service:

University of Washington researchers this week have released a peer-to-peer file-sharing technology that actually does, or can, limit one's sharing to one's actual peers. The client, called OneSwarm, uses a "friend-to-friend" (F2F) model that gives users extremely granular, extremely hard-to-expose sharing capabilities.

The OneSwarm technical paper, (PDF available here) submitted by graduate students Tomas Isdal and Michael Piatek and faculty members Arvind Krishnamurthy and Tom Anderson, is quite explicit in its concerns about the dangers of indiscriminate sharing. "Although widely used, currently popular P2P networks expose the sharing behavior of their users to scrutiny by third parties," the paper's conclusion states.

AOL Classifieds, which launches today in the US and Canada, allows sellers to post listings free, just as Craigslist does. (The service makes money from selling increased-visibility ads, sort of the way eBay makes money from the featured-auction option.) A UK version of the service will launch in the near future.

The service is powered by Oodle and aggregates listings from over 80,000 sources and 250 partner sites, many of them intensely local in orientation. Higher-profile members of the Oodle network include the Washington Post Express, Military.com Classified, MySpace Classifieds, Etsy, LiveDeal, and Local.com Classifieds.

By consolidating some of its acquired technologies, AOL now hopes that folding together functionality from two of its recent acquisitions will ease the pain.

AOL bought Bebo back in March 2008 for $850 million. The service, which is similar to Facebook or MySpace, skews young and is most popular in the UK, Ireland and New Zealand. In August, AOL picked up SocialThing, which is a "lifestreaming" service -- that is, it aggregates status updates and other information posted by friends on multiple social networks. FriendFeed is a lifestreaming application, and the Flock browser has lifestreaming functionality as well.

While major service providers like Google, Microsoft and Apple offer cloud-based contact synching for personal records, DubMeNow is like a mobile business card swap.

With the Dub application loaded onto a user's phone -- the company says all US mobile phones are supported -- the user's contact information can then be blasted out to e-mail addresses, phone numbers, or other Dub users. Let's say you meet a potential client whilst out somewhere, you enter that person's number into the Dub app, and it then sends all your flagged contact information directly to that person's address book. It syncs with Outlook and CRM apps such as Salesforce, Microsoft Dynamics, SugarCRM, and Siebel, allowing for a single contact to be sent to multiple recipients in one action.

This week, NBCU/News Corp. joint venture video service Hulu removed its content from CBS Interactive's TV.com without specifying a motive, just like it did with Boxee earlier this week.

While content producers affiliated with CBS and Hulu two are busy sorting out who's entitled to the other's content, third party sites continue to offer content from both services.

Yahoo celebrated the fifth anniversary of its own home-brewed search engine this week, and to mark the occasion they're folding multimedia ads into the sponsorede-links mix -- a big step for the company's ad program.

According to Jeff Sweat at the Yahoo Search Marketing blog (from which the above image is borrowed with thanks), the new system had a test run with a limited group of advertisers late last year, and that group saw great improvement in click-through rates -- as much as 25% in some cases. Advertisers are trying a big of everything with the new system; Pedigree has video, while another advertiser might choose to go with their logo or even an interactive element (though the example Yahoo gives -- a search -- leads to headache-inducing thoughts of recursivity).

Just about one year ago, Google finalized its plug-in for Windows Mobile that brought a Google search field to the WM home screen. Now, the app has expanded to include Maps, Gmail, News, and more in the same small window.

The resulting plug-in is actually more like a Google browser toolbar than anything else, due to the Windows Mobile interface, but the functionality is no less salient.

ComScore's January 2009 numbers are out, and the most popular search site in America is...oh, that one you can easily guess. The less obvious numbers involve who's gaining ground, and which mega-funded search entity seems to be slipping.

To the surprise of absolutely no one, Google leads the pack in market share, accounting for 63% of all search traffic from home, work and university locations in January. Interestingly, that's down one-half of one percent -- precisely the amount by which second-ranked Yahoo is up for the month, at 21%.

Freeware media center Boxee is still very young, but offers a comprehensive solution for both managing a user's existent collection of movies, music, and photos, and discovering free online content. Unfortunately, it will be continuing ahead without support from Hulu.

In a blog post entitled Doing hard things, Hulu CEO Jason Kilar today announced that Hulu's content will no longer be available on boxee after this week. Done at the behest of content providers (aka Hollywood Studios), Kilar said that Hulu really had no choice but to suspend support for boxee.

If Microsoft's Silverlight is indeed fizzling, someone didn't get the message out to the NCAA. For its annual endeavor in covering all the NCAA basketball playoff games online, CBS has opted to triple the NCAA's bandwidth over last year by switching from a Flash-based player -- which already received rave reviews -- to a Silverlight player produced in conjunction with Microsoft.

Like last year, the NCAA March Madness player will deliver every game in the NCAA Championship series to individuals who sign up for free. Online telecasts will be ad-supported, in the wake of poor reception to a subscription-based model in 2007 and earlier years, produced at the time in conjunction with YouTube. The 2008 move to an ad-supported player, the network says, led to 4.8 million total unique visitors downloading the player throughout the Championship series -- a 164% annual jump -- watching a total of 81% more hours of video.

Social network MySpace is now battling back against Facebook by adding more smartphone support to its mobile site, including new applications for both the Palm Pre and Symbian OS-based Nokia S60 phones.

Beyond the newly added Palm and Symbian, the MySpace mobile site already supports the iPhone, BlackBerry, Sidekick, and Google Android mobile platforms.

Switching it up a bit from its usual privacy-undercutting changes to their Terms of Service, Facebook's recently changed ToS slipped in new language that many users identified as a violation of personal privacy and copyright... and, after mass uproar, promptly rolled them back again.

Controversial Facebook head Mark Zuckerberg described the changes to the ToS as an attempt to "clarify a few points for our users," but close reading of the new terms indicated it might not be that simple. (Of course, Zuckerberg claims in the same post that "In reality, we wouldn't share your information in a way you wouldn't want," an assertion that anyone who's attempted to quit the service and remove all their information can easily refute.)