Articles about MacBook

Tim Cook smiled as he pulled up the blankets and shook his toes against the cool sheets. Christmas Eve had come and the last Apple Store closed. Preliminary sales were gangbusters. Wall Street analysts betrayed him with lowered share price targets and projections iPad and iPhone sales slowed. But he knew! Cook laughed and kicked his legs under the covers. The best fourth quarter for sure! Occasional giggles broke the silence until at last -- long last -- sleep became him.

But briefly, for rattling chains startled Apple's CEO from slumber. Chunk. Chunk. Chunk. The clanking grew louder and an ominous dragging sound with it. A frightening wail followed. Pain. Great pain! Then through the wall pushed out an apparition. Ghastly yellow eyes squinted behind a face sullen, sunken and seemingly familiar. Tattered black turtle neck and blue jeans -- the uniform worn by his predecessor and mentor. Realization pierced Cook, and he felt a burning hot fire in his solar plexus. Steve Jobs!

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Does anyone really like to be bullied? Is arrogance something most people aspire to achieve, or behavior socially embraced? You know the answers. But these qualities too much describe Apple since its sudden success starting in 2010. The company continually sticks a middle finger in the face of competitors, judges, partners, the patent system and pretty much anyone or anything else. The corporate attitude is a disaster underway that, unless checked, will ruin reputation long in the making.

The Cupertino, Calif.-based company makes many of the same mistakes Microsoft did during the late 1990s. Apple's most valuable commodity is its brand, which is being squandered at alarming pace. For a company for which so much stock share value derives from perception, the risk is huge.

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When Apple debuted the iPhone 5 just over one month ago, I was assigned to cover the launch event in a liveblog, despite the fact that I wasn't actually present at the event. So I did the liveblog the only way I saw fit: in the style of Mystery Science Theater 3000.

So here we are again, there is another Apple event today in San Jose, where the company is expected to unveil a couple of new products including the smaller, cheaper 7-inch iPad, and a new Macbook with a high-resolution Retina display. The event will begin at 10am Pacific, or 1PM EST, and I'll be providing a live, unscripted sarcasm track starting approximately an hour before the event begins. Unlike the iPhone 5 launch event, this one will be live streamed at Apple Events.

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According to a story on the Russian Interfax news site, some Russian Christians have taken to defacing, or replacing, the logo on their Apple products because it’s "anti-Christian" and insults their faith.

While to you or I the logo just looks like a Golden Delicious that’s had a chomp taken out of one side, to some radical Orthodox Christians, including some priests, it apparently represents the original sin as described in the Bible, where Adam and Eve disobey God by noshing on some forbidden fruit in the Garden of Eden.

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For as much emphasis as Apple puts on its mobile ecosystem, the company's Mac business continues to grow. At WWDC 2012 in San Francisco on Monday, Apple unveiled its latest upgrades to the Macbook line of personal computers, bringing out new versions of the MacBook Pro and Air lines, and introducing a new subset of MacBook Pros that carry the higher resolution Retina display.

MacBook Air

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Most Apple products aren't exactly comparably low-priced, so it shouldn't surprise anyone that customers have higher incomes -- considerably more. Still, by how much is about as startling as the sticker shock a Dell Inspiron buyer gets when shopping MacBook Pros. I'm surprised Apple doesn't post a trauma team with security guards (unless perhaps Apple Store employees are registered EMTs) inside its retail shops; surely someone suffers cardiac arrest from the prices.

For some reason NPD and Nielsen issued data within days of one another looking at device buyer demographics -- hence why I'm posting about price at all. Beyond the press release data, which you can read in a few paragraphs, I wondered about Macs and iPads, seeing as analyst firms Canalys and DisplaySearch insist that tablets are PCs. So I asked Stephen Baker, NPD's vice president of industry analysis, about US demographics.

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Facing increasing competitive pressure, Apple silently pushed performance enhancements to the MacBook Pro line of laptops. The changes include better processors and additional storage, and on higher-end models better graphics cards.

The base level 13-inch MacBook Pro now sports a 2.4GHz Intel Core i5 dual-core processor with a 500GB hard drive, but remains at $1,199. The faster $1,499 13-inch model now includes a 2.8GHz i7 dual-core CPU with a 750GB HDD.

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