Microsoft flushes more money down the toilet by killing Mixer
Microsoft has a lot of successes, but also, the company has countless failures. With that said, failing in a business venture isn't entirely a bad thing -- it means you at least tried something. A company like Microsoft needs to take risks, but damn, sometimes it just feels like the company flushes cash down the toilet.
Case in point, back in 2016, Microsoft bought a game-streaming service (a Twitch clone) called "Beam." In 2017, the Windows-maker renamed that service to what it is known as today -- "Mixer." The company even paid millions of dollars to popular video game players to get them to stream elusively on the service. Hell, it was less than a year ago that Microsoft signed popular player "Ninja" for more than $20 million! And now, in 2020, Microsoft has killed Mixer, essentially burning many millions of dollars. Yup, the company announces that it will shutter Mixer on July 22 and then move all of its users to the Facebook Gaming platform.
Microsoft renames Beam live-streaming platform to 'Mixer' and adds new features
Live-streaming of video is continually gaining in popularity, but it isn't just for gaming. While platforms like the Amazon-owned Twitch were designed for video games, they have evolved to the streaming of almost anything. Popular YouTuber Barnacules has a daily Twitch show where he drinks coffee with fans, for instance. With that said, gaming is definitely still the bread and butter.
In an effort to compete with Twitch, Microsoft bought the Beam platform in August 2016. Today, the Windows-maker announces that it is giving the platform a rebrand -- it is now called "Mixer." It is not merely a name-change, however, as Microsoft is also adding some new features. Not to mention, Mixer will get a dedicated page on the Xbox One Dashboard.