WWDC has proven to be the big event this week, introducing the latest iteration of Apple's operating system, known as OS X Yosemite -- yes the company has moved on from big cats, it did so with Mavericks.

One of the first to take advantage of this new platform is Netflix. The streaming video service is announcing it will bring HTML5 to Safari in the new operating system. "We're excited to announce that Netflix streaming in HTML5 video is now available in Safari on OS X Yosemite! We've been working closely with Apple to implement the Premium Video Extensions in Safari, which allow playback of premium video content in the browser without the use of plugins", says Netflix.

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Each and every month Netflix ranks ISPs by the level of service it observes, based on streaming speed. In the past we've seen Comcast drop significantly in these rankings, though once Netflix agreed to pay the cable company, things suddenly changed.

With latest rankings, the service added Canada to it's list, and there, Bell Aliant and Bell Canada were tops in speed. In fact, average speeds in the nation topped those provided by US carriers, though ranked behind most European nations.

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We've known for a while now that Netflix was planning a price increase, though the company hadn't specified the amount it would up the cost to customers. That changes today and, while the increase is minor, the company has thrown in a bit of confusion to keep folks on their toes.

The actual change in cost for the streaming movie and TV service is $1, upping the fee from $7.99 to $8.99 per month. However, it is not all just that simple.

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Last month there was a bit of controversy over a deal between Comcast and Netflix. Many, but not all, thought it unfair to force the streaming service to pay up in an effort to provide reasonable service to its customers. The entire net-neutrality issue reared its head, as it appeared to some that Comcast was intentionally slowing traffic to the service in an effort to extract extra money.

Regardless of your feelings on this, Netflix paid to play, and Comcast's speed for streaming media miraculously improved.

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Reader reaction to Brian Fagioli post "Sorry Netflix, but you should pay 'tolls' to ISPs" is quite dramatic. Three-hundred-thirty comments later, some of you demand his head. There is even petition "Band Brian Fagioli from Beta News", in response to the post. I assume the petition creator means "ban" but band is good enough for me. Brian is one of the group.

The story requires no editorial response but I give one anyway. Earlier, a reader emailed that he is done with BetaNews. I think my reply to him will benefit other readers, so I share it, slipping in some additional commentary. I hope this answer will illuminate our editorial policies.

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Money doesn't grow on trees and neither does bandwidth. For internet providers, there is a cost for providing the service. For the most part, with broadband connections such as cable, bandwidth is shared between users. And so, if too many users abuse the service -- torrents, ftp servers, media streaming -- it can slow things down for others.

Entire companies are run from the backs of ISPs. One such company is Netflix. If you aren't familiar, the company provides streaming videos for a monthly fee. However, the videos are streamed over third-party internet providers. In other words, Netflix is profiting by using the providers' bandwidth and is sharing none of the money.

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Netflix and I go way back -- to February 1999, when renting my first-ever DVD. I am a streaming customer now and increasingly dissatisfied. Netflix is the overly friendly store clerk -- the kind you never find in retail -- persistently making suggestions for stuff I wouldn't ever want. "Excuse me, because you bought toilet paper last time, lookee here! Beano gas-relief pills and Febreze air freshener are on sale this week". Yeah, right. Let me soak your hoity-toity head in the toidy bowl, bud.

Online retailers like Netflix (yeah, you too, Amazon) attempt to improve service by tracking what you consume and helpfully suggesting something like it. Last decade, analysts labeled the process "personalization". But they frequently invent or change labels to sell new services, and I don't rightly know what the thing is called now. I call it goddamn annoying and limiting. The more I watch, the less often compelling content comes my way.

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Every month video streaming service Netflix trots out its results list for speed tests of US internet service providers, ranking each in descending order. There was a recent stir of controversy, as Comcast took a sudden nose-dive in the standings. This came, rather coincidentally, just before Netflix paid up for better service. In fairness, the deal was already in the works during the drop-off, so it was at best a negotiation tactic.

With that mess now in the rear-view mirror, Netflix announces it is expanding the list of ISPs that it plans to track and include on its monthly shame and fame list.

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Working in the corporate world can be pretty soul-crushing. This is particularly true for engineers and programmers. You see, they all start out as young men and women with big ideas and ambition. However, office politics and bureaucracy can quickly destroy all promise. While this isn't true of all companies, let's face it, not everyone is going to be a hero -- the world needs grunts.

Wouldn't it be great if some companies could sponsor an outlet for creativity? Imagine, the minds of employees being free to create. Even if it is just one day, the fun and memories would make the rest of the year palpable. Well, Netflix has done just that, with what it calls, "Netflix Hack Day".

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The wires going to my TV look like a giant ball of black spaghetti. I have a TiVo, Blu-Ray player, Chromecast, Wii, Android box and Roku connected. While they all have a unique benefit, much functionality is duplicated. This is frustrating because it can be difficult to pick which device to use. If I want to watch Netflix, I will have to roll a 12-sided die from Dungeons and Dragons to select one of them.

Today, the founders of TiVo announce yet another inexpensive streaming media box -- the Qplay. While it has some unique tricks, it also appears to be a functionality duplicator. Heck, it is arguably just a more expensive Chromecast.

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Comcast has had a busy couple of weeks, with a proposed acquisition of rival Time-Warner and rampant accusations of throttling bandwidth for Netflix subscribers. The former awaits approval, while the latter was illustrated by the offended service, which posts monthly reports on ISP performance.

Now the US's largest cable provider wants to kiss and make-up with Netflix, partnering with the video service with the promise of better times ahead for the couple.

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In the technology community, we have quite a few nerds and geeks (myself included). These types of people often like the same things -- video games, Mountain Dew and Star Wars to name a few. The problem is, media on discs, like DVD or Blu-Ray, are old hat; streaming media is where it's at.

And so, when it came to the Star Wars franchise, it was very disappointing that it was not available on Netflix streaming. Today however, this changes as Star Wars comes to the streaming service. Before you start rejoicing, please know, these are not the films you are looking for.

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I would dump DSL tomorrow and switch the family to cellular data, if not for cost. Downstream wireless is faster than my home Internet and would always be there -- wherever the phone goes; use it as personal hotspot for PC or tablet. But pesky, expensive data caps hold me back.

So I'm intrigued by one of the oddest and most provocative announcements coming on Consumer Electronics Show 2014 Day 0: AT&T "Sponsored Data". The carrier turns around the Net Neutrality debate by encouraging data gluttons to pay up so that cellular customers can consume more while paying less. It's a novel concept, and I like it. Netflix, this is for you, baby. You might resist, but I'll love you forever if you sponsor me. Surely, I'm not alone.

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In the ongoing battle for your entertainment dollars, video streaming service Netflix announces a brand new makeover and Roku is one of the early adopters, announcing it is bringing the update to its Roku 3 set-top boxes. The effort is another move from Netflix to stay ahead of competitors like Amazon Prime and Redbox Instant.

"Today we are excited to unveil the biggest update in Netflix history to our TV experience. This update improves the Netflix TV for Netflix members around the world", states the streaming company.

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Netflix is locked in a heated battle for your streaming dollars. Rivals Amazon Prime and Redbox Instant, to name just two, are on a mission to knock the king off the hill. Today the video giant announces a new weapon in its arsenal -- better HD coming to subscribers everywhere.

"The great TV shows and movies on Netflix will look even better on HD screens with a higher bit rate stream, Super HD, that applies less compression to the 1080p image", says Joris Evers, director of corporate communications at Netflix.

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