While much of the attention was focused on the Nexus 5X and Nexus 6P at Google's event today, these were far from being the only announcements. Last year, the original Chromecast took the world of media streaming by storm, introducing a low-cost entry point into streaming, and now Google has two new Chromecast devices to show off.

The new-look Chromecast has something of a different appearance to the first generation. This time around, the device is circular and features a short, flexible HDMI cable rather than the rigid design from last year -- this should make the dongle easier to plug into TVs with restricted space. There's also a new product in the form of Chromecast Audio which can be used to stream music to just about any set of speakers.

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Amazon Prime added music streaming to sweeten the service, going with the free two day shipping, video streaming and more. The problem in doing this is inevitably the record labels who can be a hassle to negotiate with.

Now the online retailer is announcing one more big addition to its music streaming service. The company has managed to sign Universal Music Group to bring customers a greater variety of choice in playing their tunes.

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Look what email greeted when I rolled out of bed and in front of the computer this AM (Pacific Time). Apple Music wants my business. That's not happening. After signing up for the three-month trial, which ends September 30, I returned to using Chromebook Pixel LS and Nexus 6. The streaming service supports neither device, so, yes, I turned off autorenewal.

This brief post is a reminder to you to do likewise, if having signed up you're not planning to keep the service. Apple Music turns on autorenew by default, so if you want out, don't wait. Opt out now. On the other hand, if you enjoy the service, do nothing and listen. You're covered.

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Two of my favorite things are snacking and watching TV; I make no apologies. Whether it is sitcoms, sports, dramas or cartoons, I am in my glory on my couch with a bag of chips. It's hard to blame me, as there are just so many good shows to watch.

Streaming services have made TV-watching even better, as you can binge-watch hours and hours of great content. Today, one of the more popular services, Hulu, announces a huge score; exclusive streaming of The Goldbergs, one of today's best comedies. If you were alive in the 1980's, you need to be watching this.

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In June of 2014 music streaming service Earbits closed down. It seemed a shame, but the big players in the game like Spotify and Rdio are hard to compete with. However, Earbits had a niche, allowing new artists to be heard and discovered by record labels. The shutdown lasted only three days and the company emerged again.

While we knew it had found financial backing, details were not made available. Now finally, after more than a year, we learn that it was acquired by You42.

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Music streaming sevices need to differentiate in order to stand out and hold market share. Features, as well as the song offerings, matter. Spotify is in a tight race with opposition from Google, Rdio, Apple and others. That means innovation is key.

The service has updated its "About" screen, bringing new features for its customers. Included are biographies with full screen browsing, global rankings based on monthly listeners, letting customers know where people are discovering the most popular artists, and even which city the artist is most popular in.

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Music streaming service Tidal seems to be going back to the old school ways, as well as morphing into an e-commerce site as it has now started selling physical music formats (i.e. CDs).

Prince is selling his new album, HITNRUN PHASE ONE, exclusively on Tidal, both in physical format copies and through downloads on the site.

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The likes of Adam Ant and Billy Bragg are among the names backing the Free At What Cost? project. Launched by British composer Hélène Muddiman, the idea behind the campaign is to ensure that artists and content creators get a fair deal by charging for online views and listens.

The basic idea is to protect content against free viewing in an extension of the idea of simple DRM. While the logistics are still to be fully detailed, one of the proposals is to use a Bitcoin-like payment system to enables people to pay artists directly for access to their content.

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Whole house audio has come into vogue and systems abound, if you care to pay the price. But none will work without content, and that's where services like Rdio come into the picture. The streaming music sevice has turned into a thriving ecosystem that competes with the other big players in the market.

Now it gets a little more capable as the company announces new whole-home audio compatibility and enhancements to Smart TVs.

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The technology may exist that allows for ultra-fast transfer of very large files, but the efficient storage of data remains important in many circumstances. Streaming video is one area in which efficiency is particularly important, and the codec used to encode footage has a large bearing on performance.

With the launch of Windows 10, Microsoft took the opportunity to unleash a new web browser on the world -- Microsoft Edge. Today the company reveals that it is working to bring WebM/VP9 to the browser. Initially destined for Windows Insiders in Windows 10 Preview builds, VP9 support will improve Edge's ability to stream HD videos at lower bitrates.

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The old adage about how children grow up so fast can easily be applied to many things. The tech world is littered with things we take for granted, and these would once have felt like science-fiction to us. Streaming music is one of those things -- who would have thought you would one day have all of the music you wanted with no vinyl, tapes or CDs?

Pandora is now celebrating ten years in the business. It's hard to believe the little service, created by by Tim Westergren and powered by the Music Genome Project, managed to crack the code and bring music that suits a particular taste, even introducing artists you may have never heard before. Create a station based on an artist, or multiple ones, and Pandora will cook up something to keep you interested.

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It's only a couple of weeks since Spotify last updated its privacy policy, but the wording was such that many users were upset at the access the company appeared to be asking for. The backlash was so bad that the company was forced to apologize and now it has gone a step further and published a new, reworded version of its policy.

Spotify again admits that the previous version of the privacy policy led to some "understandable confusion", before launching into plain English remodeling of the document. With a new policy that is now more intelligible, the company will no doubt be hoping to claw back those users who were driven away.

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The battle for online streaming supremacy is heating up, after Amazon announced that Prime subscribers can now download videos for offline viewing.

The move stands in stark contrast to the position taken by rival content provider Netflix, which has consistently stated that offline content is not on its agenda.

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Hulu has previously come in two varieties, both free and "premium". The premium contains limited ads, but also provides access to all content available from the service. The trade-off is, of course, paying per month for this. The $7.99 fee isn't bad, but most services remove ads in exchange for premium service.

So how do you rid yourself of those ads? Well, previously you didn't, but that changes today as Hulu rolls out an ad-free plan. That's the good news, the bad is that you'll be paying a bit more per month. To be precise, you'll be upping your monthly expenditure from $7.99 to $11.99.

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Sling TV has become the un-subscription model, bringing you TV over an internet connection and eliminating contracts. You'll need a box -- both Roku 3 and Amazon Fire TV will work just fine and put video on the big screen just like cable or satellite. The company motto is "take back TV", and it does so. You can get channels ranging from ESPN to HBO to Food Network.

But what about on the go? Well, you can use your phone, but now the screen gets a bit bigger. Sling is announcing the debut of its service on Amazon Fire tablets.

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