Windows 10 apps

Across its Mac, iPhone and iPad range, Apple's App Store is users' first port of call for downloading new app; on Android, the Play Store is Google's equivalent. But when it comes to Windows 10 large numbers of people eschew the Microsoft Store app in favor of simply downloading apps from developers' websites.

But Microsoft would like this to change, and the company is planning a major revamp of its own store app, according to reports. As well as a visual refresh, the Microsoft Store is set to become friendlier for developers, thanks to relaxed policies -- including permitting the submission of raw, unpackaged .exe and .msi apps.