Amazon Tests AdWords-Like Service

Amazon recently began testing a program similar to Google's AdWords that would allow a Web site owner to place sponsored links on their sites to generate additional revenue. The online retailer began testing the service in late January, however it has not announced any official launch date or revealed the third-party provider of the sponsored links, as the company is not hosting that portion of the service on its own.

As well as displaying sponsored links, the service would also intersperse links to Amazon products, which the company hopes would become a major source of traffic to its sites.