Windows Servers Lose .NET Suffix

Continuing efforts to phase out confusing .NET nomenclature from its product names, Microsoft has repackaged its enterprise server family as the Windows Server System. The new brand will revolve around Windows Server 2003 and include those products and services that run atop the Redmond's server operating systems.

Forthcoming additions to Windows Server 2003, including Real-Time Communications Server and Rights Management Services, will become part of the new brand. SQL Server, BizTalk Server, Commerce Server, Content Management Server, Host Integration Server, Exchange Server, SharePoint Portal Server, Project Server, Internet Security and Acceleration Server, Systems Management Server, Operations Manager, and Application Center will also be members of the Windows Server System.

"By aligning the new brand with the server platform, we are clarifying that our long-term server business and technology strategy starts with Windows Server at the foundation," said Paul Flessner, senior vice president of Microsoft's Server Platform Division.

Microsoft took a similar approach with its productivity titles, renaming the former Office family to Office System last month. Due to overlapping roles, SharePoint Portal Server and Real-Time Communications Server will become members of both Office System and Windows Server System.

Redmond will begin a Windows Server System marketing blitz on April 24, with the launch of Windows Server 2003.

"The imminent launch of Windows Server 2003 marks a significant milestone for the company," said Flessner. "The customer anticipation for this release has been overwhelming and the new platform will provide a powerful foundation for Windows Server System."

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