Samsung to Quickly Expand MP3 Line

Samsung thinks more is better. At least, that's the stance it will take through the holiday season and into the New Year with its line of digital music players. A company official said on Thursday that Samsung plans to introduce six new players this year and as many as ten new players in 2006. This follows six other players introduced earlier this year.

Samsung is aiming for sales of 5 million units - a sixth of the iPod's expected annual sales. However, Samsung may want to take a cue from fellow Asian electronics maker Creative. Including it's latest player, the Zen Vision, Creative offers 27 different models, yet the company is only expected to sell around 8 million players this year.