Can IM Reshape the Future of AOL?
The next-generation AIM client was built on a modular platform, which will enable AOL to easily tack on additional features over time. Initially, Triton will focus on the core elements: text, voice and video instant messaging. But modules will extend the client with thumbnail views of a user's inbox, streaming video content and more.
Microsoft is taking a similar approach with MSN Messenger. The company has closely tied its new Spaces blogging service and Hotmail into the consumer IM client. Google, meanwhile, has designed Google Talk almost entirely around Gmail.
AOL is looking further down the road to fend off such competition.
Triton II, due in spring 2006, is slated to feature an outbound VOIP calling service dubbed "AIM Talk Plus," BetaNews has learned. Directly from the IM window AIM users would be able to call landline telephone numbers. Skype, which kicked off the PC-to-PC calling craze, recently launched a similar service and Yahoo is said to be exploring the idea as well.
Other planned additions in Triton II include modules for AIM TV, additional AOL Radio stations with XM channels, along with developer-created modules. As first reported by BetaNews in February, Triton's plug-in architecture will enable third parties to extend the software to their own accord.
But for now, AOL is endeavoring to repackage its vast array of content and services for general Web consumers. With the re-launch of AOL.com this summer, the company has embarked on a new "open audience" strategy that it hopes will revive its reputation as a leading Web destination.
"AOL needs to prove that it can regain an audience and hold onto it," says Jupiter's Card. "That is a big challenge for them."