'60 Minutes' Coming to Yahoo in Fall
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In an effort to attract new viewers and target a younger demographic for its 39 year-old newsmagazine show, CBS announced Thursday that it had struck a deal to broadcast video content from "60 Minutes" on Yahoo's media properties. The service would begin this fall, with a special preview of the programming available March 26 featuring an interview with Tiger Woods.
Upon launch, "60 Minutes" content would be available across Yahoo's news, sports and entertainment sites, as well as a special site dedicated to the show. That site would be updated following each broadcast with two packages: one expanding on a segment aired on television and the other based on a topical news theme.