Sun Takes Press Conference Virtual

Sun's next press conference won't be held at the company's Santa Clara, Calif. headquarters; rather, it will take place in the virtual world of Second Life. The event, scheduled for Tuesday, would be the first by a Fortune 500 company to be held virtually. Sun's reasoning for the move is that it fits in with the company's position of "the network as the computer."

The event, to be hosted by Sun Chief Researcher John Gage, will discuss Sun's plans for Second Life. Also, Chris Melissinos, Sun's chief gaming officer, and Philip Linden, CEO of Linden Lab, will attend to speak with attendees. In addition to the briefing, those in attendance will be able to tour a virtual Sun booth that includes video kiosks showing various Sun accomplishments.

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