Blockbuster Giving Netflix Users Free Rentals

In an obvious attempt to attract its rival's customers to its own online movie rental service, Blockbuster will let Netflix subscribers with a Blockbuster membership rent movies from its stores for free through December 21. The Netflix member would have to exchange the tear off address flaps from their envelopes to receive the movie, the company says.

While in the store, it's fairly likely Blockbuster will use the opportunity to promote the new Total Access feature of its own online rental service launched in November. Subscribers are now able to return their movies in-store in exchange for free rentals. Blockbuster Online needs all the help it can get to attract customers - its 1.5 million users trail Netflix's 5.7 million subscribers.

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