Netflix to allow unlimited streaming on select plans

Netflix subscribers who have unlimited rental plans will now be able to stream an unlimited number of movies or TV shows on their PCs at no additional cost. The change affects all subscribers with plans starting at $8.99 per month, according to a statement. About 6,000 movies and shows are currently available for streaming. Previously the company used a metered approach to offering streaming.

"Unlimited has always been a very powerful selling point with our subscribers and a large part of what set us apart in the marketplace," marketing chief Leslie Kilgore said. Only subscribers of the $4.99 per month plan will have limits on streaming. Two hours of time will be alloted to customers on that plan at no extra charge.