Streaming video coming to Sears and Kmart products via Sonic Solutions' RoxioNow

Sonic Solutions today announced it will be providing the streaming video platform for connected TVs, Blu-ray players, and mobile phones sold at Sears and Kmart stores.
The streaming video services are expected to launch later this year, and will be built upon Sonic's RoxioNow platform.

RoxioNow was formerly known as CinemaNow, but Sonic changed its name last April to fit in with the company's other products. But new name aside, it's the same streaming video platform that powers Blockbuster on Demand and Best Buy's in-house brands.

"Teaming up with Sonic is a great opportunity for Sears and Kmart to quickly establish a position in digital video entertainment, and offer another great service to our customers," said Sears Holdings President of Home Electronics, Karen Austin in a statement this morning. "With direct access to so many movies and TV shows from a broad range of devices, our customers will have the ability to obtain the latest high-quality entertainment virtually anywhere, anytime."


June is shaping up to be a big month for Sonic Solutions. Early in the month, Sonic Solutions announced it would be acquiring DivX, inc., with the intention of expanding its relationships with retailers and consumer electronics manufacturers. Sonic said DivX would provide "leverage to its strategy of consumer electronics deployment -- the DivX player and DRM is deployed in products from more than 150 different CE manufacturers worldwide on millions of devices."

Last week, popular home media manager Boxee announced RoxioNow would provide premium content to Boxee in time for the launch of the highly anticipated Boxee Box by D-Link.

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