AVG launches powerful social media organization and sharing tool MultiMi

Security software company AVG and Israeli startup Zbang on Tuesday launched the beta of MultiMi, a free Windows desktop app for organizing and sharing content between multiple inboxes, social networks, calendars, and media albums.

MultiMi could be compared to social media aggregators Inbox2, Threadsy or even Tweetdeck because it offers the user a look into multiple social media accounts at once. But it doesn't just organize multiple social media, it also handles Google Docs, Box.net, Google and Facebook Calendar, Picasa, Flickr, YouTube, and many more. In addition to being able to link up with Hotmail, Yahoo, Gmail, and any POP, IMAP or Exchange email inboxes, MultiMi has the capacity to support any Web-based service with an available API, so that means there's no support for Google+ just yet, but there will be as soon as the API is released.

The timing of this software launch is pretty excellent. With all the hype around Google Plus, my Facebook and Twitter accounts have been somewhat neglected. So when I started testing MultiMi a week ago, I found that grouping of Facebook, Twitter and Linkedin, with my Google+ Gmail account made the whole social media package a whole lot easier, and my attendance to Facebook and Twitter was returned to normal.

But MultiMi does a whole lot more than just pile your feeds together. In fact, it does a whole lot more than I even intend to cover in this writeup. Instead, I've broken the app down into its three main strong points... the ones that make it a worthwhile download.

Powerful content sharing

MultiMi lets users securely share content from one service to another simply by dragging and dropping the content, and no local downloading has to take place.

For example, if a friend posted a picture on Facebook that you wanted to post on your Flickr feed, you'd just drag it from your Facebook feed to your Flickr account and you'd never have to load it on your machine. Similarly, if a music file is hosted on a site and you want to email it to a friend, you just drag the file from the site to your email window and it is cross-loaded and sent without ever touching your hard drive.

Additionally, it lets you funnel content from multiple sources into single messages. If you have, for example, a .PDF in Google Docs, a video on YouTube, a stack of photos on Flickr, and a relevant Tweet from your Twitter feed, you can drag it all individually into a single email message and send it off from whichever inbox you choose.

Built-in security

AVG has equipped MultiMi with AVG LinkScanner, which automatically checks all the links that enter your social feeds in real time. So in addition to your desktop antivirus software, MultiMi adds another layer on top of that with reputation-based link security.

While content sharing and link scanning are both "cloud based," none of your passwords are stored anywhere but on your local machine. In fact, it's some of the only stuff MultiMi saves locally, the rest stays in the cloud.

Personalized social metrics

Under MultiMi's "Connections" tab, you can see a flow chart of the contacts you have the closest relationships with, and a bar graph of your most common methods of communication with them (messages, social, events, photos, media, or documents.)

For users with an important social media presence, this is quite a handy tool to be given for free, as it provides an aggregate view of your engagement with other users across all the forms of communication that you have tied to MultiMi.

Bottom Line

MultiMi includes a number of other features, like a local media manager and player, a single unified calendar, and Web browser, but the three reasons I've listed above are reason enough to download MultiMi and give it a try.

Download AVG MultiMi in Fileforum now!