'This summer, when hunger strikes, and all hope seems lost, a small device will change your destiny' -- the VIP Fridge Magnet

Pack my bags, I'm moving to Dubai.

Local shop Red Tomato Pizza promises to make available a fridge magnet that you tap to place orders. For all I know, it's all gimmick. The promotional YouTube video is a smart production. Spoiler: You will want to order pizza after watching it.

I often rave about the importance of user interfaces, of making them as simple and straightforward as possible. This concept takes the crown. One button, attached to your fridge. Press and order. I love it! Say, can Apple's Siri do that, click and speak? To order a pizza? Now there's one for the gamer: Pizza advertisement pops up during Xbox Kinect play. Wave and order. That would be good UX, too!

The concept is creative. A Bluetooth-enabled magnet synced to your mobile. Tapping texts the pizzeria, which prepares and delivers your default order. Of course, it can be changed any time, but you'll have to call. Oh the inconvenience of nine button pushes!

If you live in Dubai, or will by summer, a magnet ordering page already is available.