Yahoo tries on 30 days of new logos to find one that fits

When a company wants to reinvent itself, portray a different direction or show a modernization, the change is usually accompanied by the arrival of a new logo. Microsoft, for example, last year changed its decades old design to reflect its transition into a devices and services company.

Now Yahoo, which under Marissa Mayer is attempting to modernize its image and become more relevant after years of neglect, is planning to change its logo too. No, it’s not going to be swapping the exclamation point for a question mark or anything as interesting as that, but it is going to try on various logo styles.

Starting today, Yahoo will be showing off 30 designs, one a day. You’ll be able to view each day’s new logo on the company's Tumblr, Facebook page and on Twitter. The first attempt is shown above.

Sadly you won’t be able to vote on which you think is the winner. Yahoo understandably isn’t going to hand over the keys of its branding to 4chan. Instead, it will be revealing the official new logo on September 4th at 9pm PST.

Don’t expect anything too outlandish, or different for that matter. According to Kathy Savitt, Chief Marketing Officer, "We also want to preserve the character that is unique to Yahoo! -- fun, vibrant, and welcoming -- so we’ll be keeping the color purple, our iconic exclamation point and of course the famous yodel. After all, some things never go out of style".