Harnessing the cloud can free SMEs to grow

Technology is being underused by growing smaller companies according to communications and cloud specialist Qubic. The company says that hosted technology can help businesses grow by freeing them from the need to invest in hardware infrastructures.

Chris Papa, Managing Director of Qubic says, "With small and medium-sized businesses having been particularly badly hit by the economic downturn, they are the ones most in need of extra support to enable them to prosper. A hosted solution can help encourage start ups and SMEs in general to grow as it means that businesses can use technology on a 'pay-as-you-use' basis as opposed to tying up cash in a server with a telephone system which costs a fortune".

By challenging the idea that IT is an expensive and difficult area of business, Qubic hopes to allow smaller companies to harness the potential of technology whilst allowing them the freedom to concentrate on running their own business.

Chris Papa concludes, "As a small company starts to grow, it won’t need an IT department or IT Director. Expanding will be easy because the infrastructure is already in place and all the company needs to do is to add to this and keep on growing. Staff can work from home initially so an office isn't even necessary to get the business off the ground. Staff can also work collaboratively, both from home and in the office when the business expands".

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