Opera TV Store comes to Samsung Blu-ray players, brings hundreds of apps

You may only think of Opera as a web browser, an alternative to the bigger players like Chrome, Firefox and Internet Explorer, but the company does a lot more. In fact, the Norwegian browser maker is invested heavily in the entertainment market.

Today Opera announces it has reached a deal to bring its TV Store to select Samsung Blu-ray players, adding hundreds of apps to the living room.

"Kicking off in 2014, owners of select Samsung Blu-ray Disc players will be able to unlock a wealth of exciting apps specially built for TV screens", the company announces.

Opera provides easy access to content producers, allowing them to covert media to HTML5 apps for inclusion in the store. "Opera TV Store apps run from the cloud and suit any screen size or resolution", the site states.

"With Samsung’s Blu-ray players on board, we significantly increase the reach we bring to our content partners and brands that are looking to engage with millions of consumers, while also providing those consumers with the best and widest choice in web content" says Opera's Aneesh Rajaram.

The Opera TV Store will be rolling out to all Samsung series 5 boxes, as well as a select group of the series 4 versions of devices, which will bring millions of new customers to the service.