Apple CEO Tim Cook starts conversation on cerebral palsy with a simple 'Hi'
As we come to the end of 2015, I begin reflecting on the year. While a lot of my memories are tech related, the truly important reflections involve friends and family. Ultimately, technology should be a part of our lives, not the entirety of our lives.
Apple is a company that I greatly respect, as it seemingly understands this concept. Regardless of your opinion of its products, it is undeniable that its devices and services are improving people's lives daily. A huge factor in its focus on users and society is the leadership of Tim Cook -- a person I greatly admire. His sincerity regarding equal rights is heartwarming, and throughout 2015 he has shown deep commitment. Today, Cook, with the help of Siri, is starting a conversation on cerebral palsy.
In the video below, Cook reaffirms Apple's commitment to equality and inclusion. The Apple CEO asks Siri the best way to start a conversation with someone that has a disability. The female voice assistant explains that you should just say "hi".
In other words, a person with cerebral palsy, or any other disability or difference, doesn't need special treatment -- just chat them up like you would anybody else. It's a simple message; and that is what makes the video and message so refreshing and powerful. Cook is the perfect person to deliver such an important message.
The Cerebral Palsy Foundation explains, "it's a joy to have Tim Cook add his voice (and Siri's) to our campaign. Tim's combination of keen mind and kind heart is displayed every time that he communicates his vision to the world. We’re thrilled that his outreach now includes the 'Just Say Hi' campaign".
Hopefully Cook has inspired you to make a donation to the foundation, which you can do here. As you can see above, I donated $5 -- it was totally easy. With that said, it is not only about money. If you can't afford to give, it is OK. A smile is free, as is treating others with respect. The next time you see someone that's different from you, don't be scared -- just say "hi".
Photo credit:Marco Prati / Shutterstock