Google Maps adds Lyft and Gett ride-sharing options -- should Uber be worried?

Uber is considered the king of ride-sharing in the USA by many. Why is this? There are many likely factors, but ultimately, its brand got an early boost. There is definite name recognition, and the company's marketing keeps the brand on consumers' minds. In other words, "Uber" is to ride-sharing, as "Band-Aid" is to bandages. Many people do not consider alternatives.

But what if consumers did not need to be aware of the alternatives? What if they were instead shown multiple brand options -- including pricing -- next to Uber? This would not be good for Uber. There would be very visible alternatives -- with potentially lower prices -- which could take business from the aforementioned leader. Today, Google Maps is slowly enabling this very thing by expanding on its initial ride-share options, adding some significant choices when searching for a ride -- Lyft nationwide, and Gett in NYC. While Uber should be worried, consumers should be absolutely thrilled.

"Back in March, we introduced a new way for people to find and compare the fastest ways to get around town by adding a new ride services tab when searching for directions in Google Maps. Today, we’re adding two more partners in the U.S., Lyft and Gett. Now Google Maps will display options from 9 ride-sharing partners in over 60 countries, allowing you to compare the fastest, most affordable ride near you, without having to download and open multiple apps", says Sara Torti, Senior Product Manager, Google Maps.

Torti further says, "say you're looking to get from the High Line to Times Square in Manhattan. When typing these locations into the Google Maps app, you'll see a ride services tab appear alongside driving, transit and walking directions. Just tap the icon and you’ll find fare estimates and pick up times from multiple ride service partners, depending on driver availability. We'll also show various types of services offered by each partner -- for instance Lyft may also show options for a Lyft Line ride".

Why do I suggest this could be a big benefit for consumers? While it will obviously help them find the most cost-effective ride-sharing option, there is a much bigger potential plus -- competition. By displaying pricing side by side, companies may be forced to lower their prices to compete with each other. In the end, consumers could see overall lower prices across the board. Google should be applauded for expanding the options.

Are you excited for this new Google Maps feature? Will you select alternatives to Uber when they save you money? Tell me in the comments.