New tool offers flexible feature delivery for mobile developers

Businesses are clamoring for up to date mobile apps, but in the past the approach has tended to be all or nothing, with no real way of testing new features on some users before rolling them out to everyone.

Mobile developer tool specialist Rollout.io is launching a new ROX by Rollout tool that gives mobile app developers the ability to selectively deliver new features to subsets of users and monitor the performance of those features, making intelligent, data-driven recommendations about further deployment.

"Data-driven deployment is the future of mobile app development," says Erez Rusovsky, co-founder and CEO of Rollout. "With ROX by Rollout, that future arrives today. Feature delivery can finally be uncoupled from app versions, resulting in reduced risk for developers and an improved experience for end-users."

Using the tool new features can be delivered to a small percentage of users to ensure that the code is healthy (without bugs or significant usability issues) and that the feature delivers on business goals -- driving increased purchase or checkout for example. Based on this intelligence, developers can then deploy the feature more widely, or choose to turn it off entirely and retool should issues arise.

"Apps with glitches can be more than inconvenient -- they can be catastrophic both to consumers and to developers," explains Bittu Ahlawat, director of engineering -- iOS, Android and Mobile Web at freelance portal Upwork. "A product like ROX by Rollout is the solution mobile developers have needed for years. Now, we can not only eliminate the risk of rolling out new features with the ability to turn features on and off, but we also can measure how those features impact business KPIs."

ROX by Rollout is available from today for iOS developers. You can find out more and sign up for a free trial on the Rollout website.

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