Global influencer marketing spend is forecast to reach $32.5 billion in 2025, with much of the new growth coming from AI influencers, according to a new case study by UNmiss.

From polished AI Instagram avatars to TikTok personalities who never sleep, brands are increasingly testing whether audiences care if creators are real or virtual.

The Information Commissioner's Office, the UK’s independent regulator for data protection and information rights, says more than half of cyber attacks and data breaches in schools and colleges in the past three years were carried out by pupils.

Of the 215 hacks and breaches in educational establishments investigated by the ICO in that period, 57 percent of them were perpetrated by students.

F-Secure has released new research that suggests a troubling divide between how safe people believe they are online and the dangers they actually face.

The Digital Perception-Reality Gap Report, based on a survey of 9,000 consumers worldwide, suggests that misplaced confidence is leaving large numbers of internet users exposed to cyber crime.

A new survey from ABBYY highlights the hurdles businesses face when adopting generative AI, revealing that many companies need additional AI tools to get the results they want. The report, State of Intelligent Automation: GenAI Disillusionment and AI Wishlist, points to training, integration and governance as major sticking points.

The research, carried out by Opinium, shows that 31 percent of business leaders find training models more difficult than expected. Another 28 percent say GenAI tools are hard to integrate, while 26 percent cite governance problems. Misuse by staff was flagged by 21 percent of respondents, suggesting that some deployments lack proper oversight.

Following the launch of the iPhone 17, iPhone 17 Pro/Pro Max, and iPhone Air yesterday, case makers have quickly begun rolling out new designs.

Golden Concept, a Swedish company that focuses on high-end add-ons, has announced a collection of luxury (i.e. expensive) cases and detachable backplates for all three models, including the new Air.

Among all the new hardware that Apple announced today -- including iPhone 17, iPhone 17 Pro and Pro Max, iPhone Air, and Apple Watch Series 11 -- the tech giant also had something for professional video creators with the launch of Final Cut Camera 2.0.

The updated app, available for free on the App Store, introduces ProRes RAW capture and genlock on iPhone 17 Pro and iPhone 17 Pro Max, alongside expanded support for the new Center Stage front camera across the latest iPhone lineup.

Although it was overshadowed by the new iPhone Air, Apple today announced iPhone 17 Pro and iPhone 17 Pro Max, which, in typical Apple style, it described as the most powerful Pro models yet (you'd have to worry if they were worse than their predecessors).

Both devices feature the new A19 Pro chip, an aluminum unibody design with a built-in vapor chamber for better thermal management, and the "biggest leap in battery life ever for iPhone".

As well as the new iPhone 17 and 17 Pro and Pro Max, Apple today revealed the iPhone Air, a new addition to its smartphone lineup that offers a thinner, lighter build without cutting back on power.

At just 5.6mm thick, iPhone Air is the thinnest Apple phone yet, crafted from titanium with Ceramic Shield on both the front and back, which Apple says makes it more durable than any previous model.

Although it will be largely ignored by the excitement around the iPhone Air and iPhone 17 Pro, Apple has unveiled the iPhone 17, the latest entry in its smartphone lineup, available for pre-order on September 12 and in stores starting September 19.

The new model introduces a larger 6.3-inch Super Retina XDR display with ProMotion, an upgraded dual 48MP Fusion camera system, and the Center Stage front camera, which Apple is calling its "best selfie camera to date". Powered by the A19 chip, iPhone 17 is designed to deliver stronger performance, improved efficiency, and longer battery life than the previous generation.

Apple has expanded its smartwatch lineup with the launch of Apple Watch Ultra 3, introduced today alongside Apple Watch Series 11 and Apple Watch SE 3. Billed as (can you guess?) the company’s most advanced watch yet, Ultra 3 offers satellite connectivity, a larger and brighter display, expanded health features, and longer battery life.

The new model is, as always, sold as a versatile companion for sports, adventure, and daily use. It features built-in satellite communications for texting emergency services, messaging contacts, and sharing location when outside cellular or Wi-Fi coverage.

As well as Apple Watch Series 11, Apple today announced Apple Watch SE 3, the newest version of its entry-level smartwatch, available for pre-order today and launching September 19.

The device adds an Always-On display, wrist temperature sensing, retrospective ovulation estimates, and sleep apnea notifications, alongside faster charging and 5G cellular support.

To the surprise of no one, and alongside its latest generation of iPhones, Apple today announced the Apple Watch Series 11. The new model of its hugely popular smartwatch range adds hypertension notifications, sleep score, 5G connectivity, and up to 24 hours of battery life. Apple also made much of the more scratch-resistant display, claiming the Ion-X glass on aluminum models is twice as resistant as before.

The design remains thin and familiar, but the company says the glass is bonded with a ceramic coating at an atomic level to improve durability.

Apple has taken the wraps off AirPods Pro 3, its latest wireless earbuds, available for pre-order today with launch set for September 19. The company claims these are its best-sounding AirPods yet, featuring improved Active Noise Cancellation, new ear tip sizes, longer battery life, and even health tracking features like heart rate monitoring.

Apple is also promoting fitness integrations and a Live Translation tool, although how useful these additions will be in real-world use remains to be seen

Windows 10 is nearly at its end of life, and while Microsoft would love users to switch over to Windows 11, the truth is a lot of people aren’t keen. That's especially true for those with older hardware who are worried their systems either won’t run the latest OS at all or will struggle with reduced performance and compatibility issues.

It’s perhaps no surprise that the latest figures show Windows 11 actually losing market share.

Macally has announced the release of its first dual-mode keyboard and mouse set designed for Apple devices. It allows users to switch between wired and wireless connections, offering flexibility across Macs, iPads, and iPhones.

The keyboard can connect over Bluetooth or through USB-A and USB-C. It also works independently in wired mode, giving users an option for a direct connection without relying on Bluetooth.