We’ve already covered fintech, and now it’s time to have a look at another technology portmanteau: martech. Short for marketing technology, it refers to innovative new approaches to campaigns and other marketing tactics, driven by software and hardware developments.

It is an area that is experiencing rapid growth, with worldwide martech spending expected to reach $32 billion by 2018, up from $22.6 billion in 2015. Because many of the tools behind the growth of martech are relatively new, such as customer relationship management software and big data analytics, they are generating both opportunities and challenges for many marketers. The test facing businesses is whether they can remain agile enough to harness these new martech solutions to gain a competitive edge.

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Windows 10 is a great desktop operating system. It also works wonderfully on tablets. That is what makes Microsoft's OS so attractive -- versatility. It still doesn't scale very well on smartphones, but I digress.

Whether you are a home user, college student, or professional, a 2-in-1 Windows 10 device can be a really rewarding experience. Not only does it save you money by not needing to buy both a laptop and a tablet, but it is one less thing to carry too. Today, Samsung releases the Galaxy TabPro S Gold Edition 2-in-1 Windows 10 tablet/laptop hybrid. The gold-colored PC features an impressive AMOLED screen and other great specifications. Unlike the Surface devices, the keyboard case is included -- nice! Best of all? It costs less than $1,000.

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Most people in the world of IT understand what a chaotic mess data storage can be and often is. In fact, even the thought of trying to retrieve information that is valuable from these storage locations can cause nothing but frustration and headache.

The truth is, if administrators in the IT world want to get the most out of their storage centers and extend the lifespan of their data, they must get serious about the organization processes. In other words, the act of sorting data is a vital task that must occur in order to preserve precious data and store away the less critical data.

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Two-hundred-and-two in a series. Welcome to this week's overview of the best apps, games and extensions released for Windows 10 on Windows Store in the past seven days.

The Khan Academy app will be pulled from Windows Store in a matter of days. Users who have it installed can continue using it, but it cannot be installed anymore. So, if you are interested in the app, grab it before it is gone.

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Microsoft has made the release-to-manufacturing (RTM) versions of Windows Server 2016 and System Centre 2016 officially available to enterprise customers.

As revealed at its recent Ignite conference, Windows Server 2016 customers will also receive the commercial version of Docker at no additional cost.

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Versatile image batch processor ImBatch has been updated to 5.10 with a simple "Save to animated GIF" task. The current image list acts as your frames, and you can set one delay to cover all transitions.

The "Set EXIF/IPTC Tag" task has also seen a major extension with new support for file and image attributes. This means text tags such as IPTC’s Description could now include details like a file’s folder, original file name, creation date and more.

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Microsoft is rolling out Windows 10 Insider Preview builds on a weekly basis now. Last week’s release, Build 14942, introduced several big new features, including the ability to collapse the Apps list in the Start menu, and expanding the default range of After Hours from 12 hours to 18.

Today’s update, Build 14946 for both PC and Mobile, is similarly packed with changes, improvements, and new features.

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Following the $81 million cyberattack in February, a second hacking group has emerged with the intention of exploiting the SWIFT money transfer system to rob banks.

A report from the security firm Symantec has revealed that these cyberattacks have occurred since January and have targeted companies located in the US, Hong Kong, Australian and other countries. The firm has detected 74 different computer infections that suggest that around 100 organizations have been affected by these attacks so far.

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The blue 'WRT' routers from Linksys are iconic. These open source-friendly devices have been very popular with in-the-know consumers that enjoy flashing alternative firmware, such as OpenWrt or DD-WRT. This can sometimes provide added features and functionality.

Today, Linksys unveils its latest such offering, the AC3200 WRT Gigabit MU-MIMO Wi-Fi Router (WRT3200ACM). The 802.11AC device features Tri-Stream 160 technology, 512MB DDR3, and a 1.8 GHz Dual Core processor. Despite all of these amazing specifications, it is surprisingly affordable.

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There is a 12 year old vulnerability in OpenSSH that hackers are now using to attack Internet of Things (IoT) devices and remotely generate traffic. Akamai Technologies' researchers Ory Segal and Ezra Caltum have identified the old vulnerability and dubbed it SSHowDowN Proxy.

The researchers say hackers are using it to target CCTV, NVR, and DVR devices, satellite antenna equipment, networking devices such as routers or hotspots, and internet-connected NAS devices.

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Ubuntu is a wonderful operating system. Depending on your needs, it can be a better choice than Microsoft's Windows 10. More and more people live in the web browser, and Ubuntu can run both Chrome and Firefox. Need a word processor? The ability to edit spreadsheets? The wonderful LibreOffice is included -- no need to spend money on a subscription-based office package. There are countless free packages available too. You can even buy laptops pre-loaded with the OS from companies like Dell and System76.

Today, Ubuntu 16.10 'Yakkety Yak' sees release. It has many significant updates (you can read the release notes here), such as Linux kernel 4.8 and LibreOffice 5.2. The best part about this version of the operating system, however, is that it isn't exciting. Once again, home users will likely be bored by this Ubuntu upgrade, but that is a good thing -- Canonical does not do change for the sake of change.

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If you’re having problems getting the Windows 10 Start menu to open, or it’s just not working as it should, you’re not alone. Quite a few people have encountered issues following upgrading to the new OS, or updating to a new build.

Rebooting might fix temporary problems, but if it doesn’t we have some more advanced solutions for you to try.

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Credentials for privileged access accounts are a prime target for cyber attackers and they can often be stolen from vulnerable endpoints.

Privileged account management specialist Thycotic is tackling this problem by launching Privilege Manager for Windows, which allows IT admins to implement a wide array of policies and controls that best match their needs.

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Smartphone users who want to enjoy their favorite music through a portable Bluetooth speaker have a sea of options to choose from these days. Many accessory makers offer small setups that promise to deliver a much higher sound quality than the built-in speakers, and in plenty of cases at a pretty reasonable cost too.

DKnight is no different. Its Big MagicBox setup, which features dual 10W drivers and "advanced bass enhancement technology", claims to offer "exceptional sound quality" and is touted as "the most competitive speaker" in its segment of the market. But, just how good is it in real life?

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Many industries have found that the rapid expansion in demand for digital information has outpaced efforts to keep the data secure. This is a particular issue for healthcare organizations which handle confidential records yet have seen some headline breaches in recent years.

UpGuard, the company behind the CSTAR security preparedness score for enterprises, has released a new report which provides fresh data on the security failings of companies in the healthcare industry.

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