Tonight is the big game, the culmination of March Madness despite the month having changed to April. It is one of the most heavily followed sports tournaments and betters win and lose fortunes with their brackets. This year Louisville and Michigan square off on the court for a chance at history.

While Bing, the Microsoft search engine, does not pretend to make predictions about which college will emerge on top when the final buzzer sounds, the service did release a bit of data about what fans are searching for in the time leading up to the showdown.

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Microsoft rolled out its Windows 8 version of Bing Desktop in late 2012 and brought with it the cool wallpapers that are a part of the search engine's home page. Now, the company has quietly updated the app with another major feature -- Facebook integration. Without any announcement, version 1.2.113.0 launched, but has yet to find its way to all users.

The app is not all about the wallpaper, though that was my main reason for installing it upon original release. Bing Desktop also lets you conduct searches right from the desktop without opening any browser, as well allowing access to the top news stories, images, video and other popular content.

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Contrary to rumors yesterday, Microsoft has not abandoned its "Scroogled" marketing campaign, despite sharp criticisms. My colleague Wayne Williams calls the attacks against Google a "sad and frankly pathetic strategy".

If the statement a Microsoft spokesperson has given to BetaNews is any indication, the campaign will get more aggressive than it is today: "Scroogled will go on as long as Google keeps Scroogling people. We know Google doesn’t like it when the facts come out. Chapter two of the consumer education campaign has shown people care about their privacy. More than 3.5 million people visited scroogled.com, and nearly 115,000 people signed a petition asking Google to stop going through their Gmail. Stay tuned for the next chapter".

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"We didn't miss cell phones, but the way that we went about it, ah, didn't allow us to get the leadership. So it's clearly a mistake." That's the chilling admission from Microsoft Chairman Bill Gates during a CBS This Morning interview with Charlie Rose (Editor: full interview from January 30). Referring to CEO Steve Ballmer, the cofounder emphasizes: "He and I are not satisfied that in terms of, you know, breakthrough things, that we're, ah, doing everything possible". You think?

Hallelujah! Praise the Lord (or whomever or whatever you worship, if anything). Change starts with admission of fault, and Gates gives it. So what should Microsoft do about the problem? Take my advice. Please. Starting five years ago, I repeatedly recommend Microsoft lunch a Mobile Manhattan Project -- on the order of Internet Explorer in the mid-1990s but only much, much larger. There simply is no other way to catch up in mobile.

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Bing's "Friends Photos" is not new, but today Microsoft's search engine rolled out a major update to the service that MK Li, program manager of Bing Social, termed as an "experience which makes it easier to scan, discover and explore your friends’ photos".

So what has Microsoft added? For one, a new look and interface. The service now displays in the "Modern UI" type of format, much the same way as Windows 8 and Windows Phone. The search results in a tiled interface that, according to Li, "marries design and performance, making it faster and more seamless to browse your friends’ photos".

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For Valentine's Day, Microsoft shoots Cupid's arrow elsewhere. Rather than promote the relationship you have, the company cajoles you to seek new love. The marketing campaign deliciously delights. C`mon, who promotes breakups for V Day?

"This year Bing is challenging people to reconsider their search habit and break up with Google", Microsoft suggests in a statement. "You wouldn’t keep dating someone who isn’t trustworthy, so why use a search engine known for serving its interests over your own? In fact, a whopping 85 percent of people report that trustworthiness is the most important trait in a mate, beating out good in bed, sense of humor and wealth".

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There are already Bing-powered apps for Windows 8, Windows Phone, and Xbox, and now Microsoft’s search platform has made some free apps for the software giant’s new Office 365 Home Premium suite (what, you thought Office 2013 was going to get some Bing love?)

At the moment there are five apps on offer -- Bing News Search for Office, Bing Finance (Beta) for Office, Bing Dictionary (English) for Office, Bing Maps for Office, and Bing Image Search for Office.

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Microsoft's search engine Bing launched an aggressive information campaign against Google on Wednesday, accusing the leading search engine of dishonesty in its shopping search functionality.

Earlier this year, Google Product Search was renamed Google Shopping. This name change was no superficial affair because Google was completely changing the business model of the service. Under Google Shopping, only retailers who paid for product listing would turn up in search results.

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Microsoft's "Bing It On" marketing campaign is brilliantly conceived, but don't believe the results. The search comparisons leave out the most important piece of information: Location. Another: relationship. In my blind testing Google and Microsoft searches using Bing It On, the comparison is blind at worst, near-sighted at best.

Bing It On is something like the Coke-Pepsi taste tests from the 1970s. People try both without knowing which is which and say which they like better. Here they blind test Bing and Google, with results presented side-by-side, left and right. But because the tests are anonymous, identity and location are missing elements, or they are for me. Also, both services now offer social graph search, which also is missing when tabulating the comparison. But wait! What about news or image searches, which I often do? Blogs and other sources? It's this richness the comparison lacks, so the taste is bland not sweet. As such, I find the comparison to be fundamentally flawed.

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If you had to name your favorite three search engines, which would they be? It is almost certain that Google would make the list, and that some Internet users may have trouble naming more than one or two as they rely solely on a single search engine for all of their searches.

Bing may be on that list, although it is less likely that people from outside the United States will name the search engine, as its localized results are not really on pair with its English results. Tech savvy users may name DuckDuckGo or Ixquick, two niche search engines that promise better privacy and unfiltered results that do not put users into a filter bubble. Regional search engines, Chinese Baidu for instance, may also be added to the list by people from those regions.

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For as long as Microsoft has offered a search engine, CEO Steve Ballmer or one of his minions has talked about the goal of providing answers to real questions rather than forcing people to use keywords. The success of social search service Quora or Yahoo Answers shows how much people simply want to ask. Bing and Google handle questions much better today than ever, but often the answers come unqualified and without the depth or authority of, say, a peer-reviewed encyclopedia. Apple tries with Siri on iPhone, with Wolfram Alpha behind it. But we all know that, for now, Siri sucks.

Today, Microsoft seized the answer search initiative, by incorporating Encyclopedia Britannica into Bing results. Sure Google places Wikipedia front and center, but Britannica is an undisputed, reliable authority -- well for anyone old enough to have owned a set of the books. Ask a question. "The answer provides a quick overview of the subject, a thumbnail image, and useful facts and figures making it easier than ever to get trusted content in search", Franco Salvetti, Bing principal development lead, explains. "We also pull in direct links to other trusted sources".

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Microsoft on Monday opened its experimental social search service called So.cl, which lets users socially broadcast their search queries and attached results. Socl is the product of Microsoft's Fuse labs, and has been open to limited user groups at the University of Washington, Syracuse University, and New York University, for the last five months.

Unlike the recent revamp of Bing, which integrates a user's social graph into their search base, Socl is something entirely different. The new service combines the "social broadcasting" aspect of Twitter and applies it to search queries and research.

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Microsoft on Thursday announced it will be rolling out the "most significant update" to its Bing search engine since it debuted three years ago.

The new Bing design eschews the decade-old single-page search result design that is a standard, and introduces a three-column interface that combines algorithmic search results (called "Core Web Results") with social network results (called "Sidebar" results) and actionable related services such as location, shopping, and more ("Snapshot" results).

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Is Microsoft's Bing having a meltdown? One of my colleagues just alerted me to troubles accessing Bing Maps. He gets an error message, as do two other BetaNews staffers. We're located in different parts of the country using various cable or DSL services. This is not a localized problem.

The outage appears to be broader than Bing Maps. I also can't get to Bing News, while someone else couldn't get Search, which works for me. Colleague Tim Conneally pinged Bing Maps while I wrote the first paragraph and got repeated timeouts. Are you having Bing troubles today?

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I'm a day late, but you shouldn't have to miss out. Caught up in reporting on the Carrier IQ scandal and editing responsibilities, I missed a Microsoft holiday promotion worth calling out: Bing Magical Holiday Calendar, which started yesterday.

Christmas is all about giving and people. Microsoft features Kelly Osbourne as centerpiece for a month of winnables, supposedly inspired from her gift list. That's a much better approach than some of Microsoft's past contests, which put faceless Bing front and center.

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