This week, I had opportunity to use Apple Watch, making it third of the modern smart variety that I have experienced (the others being LG Urbane and Moto 360). The differences between the platforms are quite startling and worth highlighting. They begin with diverging design ethics derived from the fruit-logo company's app-centric heritage and Google's place in the cloud.

For people who use either Android handset or iPhone, existing device really determines what watch platform you choose, if any—that is for now. Down the path you go. But where it leads is somewhere else, not the same destination. One platform is more responsive to you in varying contextual situations. The other requires more direct interaction, but gives other benefits.

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Google is to start honouring requests to remove links to revenge porn from its search results. In a move that has echoes of the Right to Be Forgotten in Europe, today's announcement indicates that the search giant is now willing to start censoring search results if people request that explicit personal images of them be removed.

This is not supposed to be carte blanche for people to request the removal of any image they are unhappy with -- it is a move designed to target images that might be posted to sexploitation websites with a view to bribing their subjects.

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In the Electronic Frontier Foundation's annual Who Has Your Back report, Apple is commended for adopting a "strong stance" on user rights, transparency, and privacy. The 2015 edition of the report is the fifth to have been produced, and it rates a number of tech companies according to how they inform users about their privacy policies and how they respond to government requests for data.

Apple was awarded a full five star rating, faring better than Microsoft (three stars), Google (three stars), and Facebook (four stars). Other companies receiving a five out of five rating include Wikimedia, WordPress, and Yahoo. At the bottom of the heap are AT&T and WhatsApp who received just one star each. Despite a few disappointments, EFF is generally pleased with how tech firms have noted the renewed interest in privacy that now exists.

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One of the most important aspects of the United States is freedom. Many of us take it for granted, but in many countries, people are not free to express themselves. In the USA, citizens are free to choose their religion, whether it be Christianity, Judaism, Islam or anything else; it is glorious.

Today, Google is specifically embracing Islam by releasing a tool for Ramadan. The unimaginatively named 'My Ramadan Companion' will help Muslims to observe this very holy month.

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Playing video games is a very fun hobby. Hell, for some people, playing them is a job; yes, professional competitive gaming is a real thing. You know what else is cool? Watching other people play. While it was an absurd notion years ago, nowadays, people enjoy being spectators to another person's gameplay. I watch Pewdiepie, like, every day.

The most famous platform for streaming gameplay is Twitch, which is why Amazon bought the service for a ton of cheddar. Not to be outdone, however, Google today announces its own streaming service for gamers -- the unimaginatively named YouTube Gaming. While I do not expect a mass exodus from Twitch, Amazon's service will certainly lose some of its luster as a result. Interestingly, it will be run by former pro-gamer, Ryan Wyatt -- aka Fwiz -- most widely known as the former love interest of Justine Ezarik -- aka iJustine.

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It’s no secret that Chrome for Mac hogs more resources than Safari. The browser by Google has been receiving heat from experts and users alike for shortening their laptop's battery life by 2-3 hours. The good news is that the company finally seems committed to resolving these glitches.

Earlier this month the Mountain View-based giant took its first major step at bringing improvements to its browser when it announced that Chrome will begin to automatically pause flash content on web-pages if a user hasn’t looked at it in a while. The company is now sharing other efforts it is making to improve Chrome.

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While choosing which iPhone to buy is a fairly simple decision -- there just aren't many options to choose from -- it's a very different matter for Android fans. The wealth of hardware manufacturers producing an endless stream of handsets means that a trip to the phone store, physical or online, can be overwhelming.

Today Google launches a new tool that can be used to home in on the perfect Android handset for you. Answer a few simple questions about the types of thing you need from a phone, and the wide selection of devices will be whittled down to those that are just right for you.

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If you are an Android user, there is a good chance you have downloaded apps and games from the Google Play Store. For many users, the search giant's store is probably their only known way to install apps on their devices. In reality, however, there are many alternative app stores, with one of the most popular coming from Amazon.

Today, an app store called Playphone -- focusing on distributing games -- announces a partnership with Cyanogen. Yes, the CyanogenMod maker will be distributing Playphone with its Cyanogen OS in select markets. This alternative app store is home to popular developers such as SNK Playmore and Square Enix. Will this anger Google?

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I have some advice for the European Union Competition Commission: Lay off. You don't need to reign in the Google monopoly. Apple will correct the market around search and mobile. That's one of two related takeaways from Monday's WWDC 2015 keynote. iOS 9 and OS X El Capitan up Apple's push into search and proactively-delivered information in big ways. That is if delivery is as good as the company promises.

The other takeaway harkens back to what I told you last week about Tim Cook's piracy rant against unnamed Facebook and Google alongside the friggin U.S. government -- plural if thinking beyond the Feds: It's BS marketing. Apple prepares a major competitive assault against Big G, hitting where damage can be severe: Perception and profits. I cannot overstate Google's vulnerability, which ironically is where the search and information giant exploited Microsoft during this Century.

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While the world awaits Apple's WWDC conference to learn of all the new iOS news, many of us Android users are simply shrugging our shoulders in a collective "meh". Sure, Apple makes great products, including the iPhone, but they are very expensive. Android is better positioned for those of us with more meager bank balances.

One of the best value smartphones is the OnePlus One. Normally $299, the company recently offered a temporary price drop to an eye-popping $249 for the 16GB model. Guess what fellow bargain hunters? Today, the company makes that price drop permanent. However, the fun does not stop there. You can also get a majorly discounted year of DropBox Pro if you buy the 64GB model -- a $99 value.

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Diversity is one of the latest buzzwords that tech companies are keen to throw around whenever the chance arises. If you were to knock back a shot of something every time it cropped up in press releases, keynote speeches, and company reports, rates of global alcoholism would shoot through the roof. Now a follower rather than a leader, Apple is ready to jump on just about any bandwagon that happens to be passing.

Google, Microsoft and other companies have recently waxed lyrical about the diverse sexual and racial makeup of their workforces -- it looks great for public relations, after all -- and Apple wants a slice of that pie for itself. It's a company that is highly adept at capturing the zeitgeist; as my colleague Joe Wilcox puts it, Tim Cook is an opportunist. The latest attempt to curry favor with the in-crowd, it seems, is to wheel out a few token women at today's WWDC keynote.

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A few weeks ago my one-and-a-half-year-old Nexus 5 started to misbehave. Its power button wasn't holding up well, forcing the phone to switch off a dozen times, while also making it a chore to turn the phone back on again. I realized the phone was on its last leg. I also have an iPhone 5s, but I mostly use it to listen to podcasts, take phone calls, and take photos. Suffice to say I'm an Android guy. With OnePlus announcing its plan to release the successor of its One flagship in Q3 later this year, and LG reportedly working on the successor to Nexus 5, I decided to purchase a cheap phone running Google’s software to keep my boat floating until these much-anticipated smartphones begin to trickle up on the market. This led me to purchase the recently launched $200 Mi 4i smartphone from Chinese conglomerate Xiaomi. After using it for a couple of weeks, I don't think I want to upgrade to a new phone this year.

The smartphone market has seen many new forces arrive in the last couple of years. These new players have changed the landscape entirely, pushing new phones with top-notch capabilities at an increasingly competitive price point. We now have plenty of options in both the low and mid-tier categories. The dirt-cheap $100 Moto E is a decent entry-level smartphone, and the $180 Moto G entices users looking for a more efficient phone. The Lenovo A7000 offers 4G LTE capability for less than $150, and $100 Android One smartphones from Micromax, Karbonn Mobiles, and Lava offer the up-to-date software and reasonably good specs. But I wanted a phone that offers a high-end processor and top-of-the-line hardware modules; Xiaomi was offering me just that.

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The UK's HMRC -- the government department responsible for tax -- is switching allegiances in its choice of cloud storage providers. Her Majesty's Revenue and Customs is switching to Google Apps as more and more departments move away from Microsoft services.

Earlier in the year, the Cabinet Office and Department for Culture, Media and Sport ruled out using Office 365, but found Google offered more suitable collaboration options. As reported by The Register, the move illustrates the government's increased trust in Google's ability to securely store sensitive data offshore.

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Google Chrome may be one of the most powerful and reliable browsers around, but it is also one of the biggest offenders when it comes to energy consumption. It does not matter if you are using a PC or Mac, or even iPhone or iPad, its impact on battery life is considerable.

Google is well aware of Chrome's shortcomings, now announcing that it is rolling out a number of changes in the coming months that are meant to improve the browser's power consumption. The first improvement targets Adobe Flash.

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Yahoo today announced that it is fine-tuning its focus moving forward, and this means that some products and services are being dropped. In its Q2 2015 progress report, the company explains that it looking to dedicate its energy and resources to "search, communications and digital content".

One of the most surprising casualties is Yahoo Maps -- the site will close at the end of June. Despite the closure, maps will still be supported by other Yahoo products such as Flickr, but it illustrates Google's dominance in this arena. Other victims of the cull include Yahoo Pipes, Yahoo Mail on old versions of iOS, as well as Yahoo Music and Yahoo TV in some regions.

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