Google’s dominance of the web is best illustrated by Mobilegeddon. The search giant has made changes to its algorithm, prioritizing sites that are "mobile friendly" and demoting those that aren’t. Google says that mobile-friendliness is just one of 200 signals that it uses to determine the ranking of results and that sites which don’t have mobile versions won’t disappear as a result of this change. That said, the truth is if Google says you need a mobile site -- that it approves of -- then you need a mobile site.

But while Google is forcing sites to offer mobile friendly versions or suffer the consequences, it’s Apple’s browser that the majority of people are using to access the web while on the go.

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When Google announced changes to its mobile search rankings, the industry gave it the nickname of "Mobilegeddon". A play on the word Armageddon, this moniker signaled the end of the world for websites that did not have a mobile-optimized site. While that is an extreme exaggeration, some websites did risk losing traffic as a result. Many webmasters found themselves in a panic.

Google, however, wants you to know that this concern is misplaced. Rather than it being a bad thing, it is a good thing, called "Mobiletopia". Even if Google's intention was to create a utopia for mobile devices, some argue that this demonstrates the search-giant is too strong and has too much control over the web. What do you think?

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YouTube has stopped supporting devices that make use of the second version of its Data API. In practice the move, which was announced more than a year ago, is forcing users to look into alternative ways of watching YouTube videos, and likely also taking many by surprise.

For those who are not familiar with it, YouTube's Data API allows developers to implement YouTube functionality into their apps. The second version is mostly used on older devices, with the list including TVs, smartphones, tablets, Blu-Ray disc players and more. Here's what you should do, if you're affected.

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Google collects a lot of data about its users -- a lot of data. Much of this data is used for advertising purposes but there's also a lot of data that you might want to make use of yourself... even if it's only for entertainment.

All those searches you performed when you were drunk? These are now available to download! Brace yourself for what could turn into hours of amusement -- or possibly sphincter tightening embarrassment -- as a new addition to Google History means you can grab a copy of this history for posterity, and gain some interesting stats into the bargain.

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A smartwatch by any other name is compromise. The question: How much are you willing to pay, if anything, for the privilege? No matter what any manufacturer promises, battery life will never be enough, particularly when daily recharging is the minimum requirement. If you use the wristwear as prescribed, no less is demanded, regardless of the device maker. None delivers daily use without sacrificing something.

Nearly all these mini-computers on the wrist aren't smart enough. You need a phone, too. Is two of one and half-dozen of the other worth the trouble? The answer depends much on your lifestyle. If you text and drive, and can't break the habit, a smartwatch could save your life or others. If your mobile handset feels like a ball and chain, adopting glance-and-go lifestyle can liberate you. But if your smartphone is practically surgically attached, for its frequent use, you shouldn't add another tech accessory. If your phone battery often runs out, because you forget to plug in, don't multiply your troubles. If you don't wear a watch now, and haven't for years, don't bother.

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Much as Apple would like you to think otherwise, Apple Watch is yet to blow other wearables out of the water. Smartwatches are still something of an emerging technology, but Google has managed to carve out yet another niche for itself with Android Wear. Today the company unleashes an update that aims to make Android-powered watches easier to use.

The first major addition is support for always-on apps. Most Android Wear watches included support for displaying the time round the clock (sorry!) but this feature has now been expanded to other apps. If you're using your watch to get directions or follow a shopping list, you can opt to keep the relevant app active at all times. The update has more to offer too.

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Advertising is unavoidable online. "Ah... but I have AdBlock Plus installed!" I hear you cry. It doesn't matter. You may not see advertising, but it still affects your online experience; this is particularly true if you are BuzzFeed reader. I'm not in the habit of criticizing others in the trade -- and I realize that I'm opening myself up for attack here -- but BuzzFeed is a site filled largely with listicles (lovely words) and churnalism (ditto), headlines sucking up to Google left, right and center.

But for all of the coffee-break-filling articles it pumps out each day, it is the articles that have been deleted that have generated more interest recently. About a week ago one BuzzFeed writer resigned after an article she wrote that was critical of Dove soap ads was pulled. BuzzFeed conducted a review, and this weekend details of the findings came out. It transpires that this is not the first time posts have been deleted because of a conflict of interest between editorial and advertising. BuzzFeed may not be a particularly influential site, but it's worrying nonetheless.

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Earlier this week, Cyanogen Inc announced that it has entered into a partnership with Microsoft to bundle some apps into its future Android-based operating system. While the companies meticulously chalked out most of the specifics of their collaboration -- and how it wouldn't much affect consumers in the coming months -- many people and even some news outlets are having a hard time understanding these facts, and have started to make bold, misleading conclusions.

Wired, for instance, believes that this tie-up between the two companies will end up taking Android’s future out of Google’s hands. I think they are wrong, and much to the contrary, I believe that this alliance will only be good for Google (and Android). Here’s why.

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Google is revamping the way URLs appear in search results on mobile devices. Smaller screens have a tendency to truncate lengthier URLs, and even when this doesn’t happen diminutive screen size can make addresses difficult to read.

To combat this problem, the search giant is introducing a new breadcrumb trail presentation with a view to making the information easy to absorb at a glance. But what does this change actually mean?

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Believe it or not, a year has passed since Microsoft stopped supporting Windows XP. And even though the 13 year-old operating system no longer receives security updates -- at least not officially -- it is still being used by roughly 17 percent of Windows users. For some companies it is reason enough to continue to support Windows XP today, even though its maker has long left it for dead. And Google is one of them.

Six months after Windows XP support ended, Google announced that its Chrome browser would continue to be supported on the OS with "regular updates and security patches until at least April 2015". That was done in order to give its users more time to finish migrating to a newer Windows release, one that would, hopefully, be officially supported by Microsoft for many more years to come. Obviously, that hasn't gone as expected. But instead of pulling the plug, Google is now giving Chrome users on Windows XP another reprieve.

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Future Android-based builds and ROMs from Cyanogen Inc will ship with bundled Microsoft apps, as the startup has signed a deal with the Redmond, Wash.-based software giant. The partnership will result in Microsoft apps and services such as Bing, Skype, OneDrive, OneNote, Outlook, as well as productivity suite Office among others being prominently showcased on Cyanogen’s software.

The collaboration between the two companies doesn’t come as a surprise as many similar rumors started to crop up when a news outlet reported that Microsoft was making an investment in Cyanogen Inc. The partnership is a win-win situation for both of the companies.

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Becoming reunited with your lost phone just got a whole lot easier. It doesn’t matter if you're alone and don't have access to another phone to ring your cell to see if it has slipped down the back of the sofa. To make life a little easier, Google is rolling out a feature that enables you to conduct a Google search for your phone.

Whether you have mislaid it in the house, or somewhere further afield, Google will help you to track down your beloved handset. You just need to make sure that your phone is updated with the latest version of the Google app and you're ready to go phone hunting. It's a bit like an extension of the feature found in Android Wear, so how does it work?

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Google abused its position in Europe to further its own online products, says the European Commission. Following a five-year investigation, Google stands accused of abusing dominance in Europe, violating antitrust laws. EU competition commissioner Margrethe Vestager says that Google gave its own shopping comparison service greater priority over rivals in search results.

The company's mobile operating system is also in the firing line. Android, it is said, has been used by Google to promote its own products and services over those of rivals.The Commission is also launching a formal investigation into Android to determine whether Google acted anti-competitively with its mobile operating system. Attention is focused on Google's bundling of its own apps after forming agreements with hardware manufacturers. Unsurprisingly, Google disagrees.

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Firefox is important to me and I hope it is important to you. Even if you do not use the browser, there is value in having an open source browser available that isn't based on WebKit or a fork of it (Blink), as so many are nowadays. Variety is the spice of life, and having only one browser engine is not only sad, but dangerous; competition drives innovation.

If you are an Android user, you probably use Chrome or the stock Android browser and that is OK; both of those browsers are great. With that said, some people, such as myself, prefer Mozilla's Firefox. It is fast, buttery smooth and offers plugins. Today, Mozilla announces that Firefox for Android has been downloaded 100 million times. Whoa.

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Google is on the verge of launching an ad-free option for YouTube users. An email sent out to 'YouTube Partners' (or content creators) reveals that the company has plans to unveil a paid-for version of the video service that enables viewers to avoid the irritation of ads.

For content creators, YouTube says the plans offer a new way to pull in the cash: "we'll generate a new source of revenue that will supplement your fast growing advertising revenue". While there is yet to be an official public announcement, the news comes just days after Google came in for criticism for showing "unfair and deceptive" ads in its YouTube Kids app.

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