Articles about Marketing

Businesses are increasingly offering mobile apps to their customers and these have the potential to deliver a great deal of valuable information. Turning that data into something useful though can be a challenge.

Mobile marketing specialist Swrve is launching a Premium Analytics add-on to its existing Swrve Mobile Engagement Platform, aimed at giving improved insights, reporting and analytics capabilities.

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When it comes to mobile marketing, there is a lot of room for growth among UK businesses, according to a new report from Textlocal.

The report, based on a poll of 1,000 users, says Britain has roughly 80 million active mobile users, but just 50 percent of businesses are using SMS for marketing.

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Companies are keen to make use of mobile apps to reach their customers. But the volume of apps available makes it hard to acquire those users. This in turn leads to businesses having to split their efforts across different channels all of which require time consuming management.

Mobile marketing specialist AppScotch wants to make the process easier with the launch of Acquired.io, a centralized platform to manage user acquisition across multiple channels like Snapchat, AdColony, Chartboost and more.

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Despite newer developments like social media and mobile, email remains a powerful and effective marketing tool.

Website tool comparison site WebsiteBuilder has put together an infographic looking at why email marketing works, the techniques used, and more.

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Effective personalization of marketing messages can have a significant effect on generating sales according to a new report.

The study by marketing technology specialist Qubit shows that ecommerce businesses could add six percent to their revenues by focusing on the most effective optimization and personalization techniques.

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People are increasingly looking to separate marketing messages from their other emails by having them sent to a separate account.

According to a new survey of consumer email habits from Yes Lifecycle Marketing, 36 percent have opened separate email accounts solely for brand communication. For millennials that number jumps to more than half (58 percent).

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It's easy to believe that marketing to younger generations would be best conducted via social media, but a new survey shows that email is still a more effective tool.

The study from email marketing brand Campaigner looks at the preferences of online shoppers and revealed insights into how to most effectively market to different consumer generations.

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A combination of big data and the web means that there's more opportunity than ever for companies to study and understand the habits of consumers.

Online lists and voting site Ranker is using its wealth of polling data to launch a new Ranker Insights platform for marketers to uncover details of consumer behavior.

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Data science company Protagonist (previously called Monitor 360) is launching a new platform that is designed to analyze complex, cross-platform data sets in order to reveal the underlying beliefs and motivations of consumers.

Using advanced natural language processing and machine learning it can uncover and measure the narratives that impact a given market, while the company's team of narrative experts apply high-level evaluation to give actionable meaning to the findings.

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Brands often turn to sources like Google and Facebook to find information about consumers, but a new report suggests that telecom carriers could be a valuable source of customer data.

The study of over 300 brands in the US, UK and France by Ovum for mobile technology company Synchronoss Technologies finds that 67 percent of brands consider telecoms operators to be a better original source of data insights than Google, Apple and Samsung.

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The marketing industry has experienced a surge of new technologies in the past few years. While this creates the potential for complete transformation, the marketing landscape over the past year has remained fairly steady. As 2017 begins, the question remains whether this will be the year that technology is fully embraced by the marketing community. Will it be a transitional year with common practices being adapted to reflect new technology trends or will it witness major developments that threaten to take marketers by surprise?

In a world where customers are constantly demanding more, customer experience (CX) has become difficult and challenging to perfect, putting extra pressure on marketers. Technology has been a driving force behind the development of solutions to enhance CX. However, embracing these technologies can be perplexing as a marketer, taking the business into new and unknown areas.

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Technology means that marketers are able to collect more information on customers and their purchasing habits than ever before.

But a new study shows that there's a divide on how important using that information is going to be. The survey by marketing software company Marketo reveals that while 57 percent of all respondents in the US believe predictive analytics will be the primary technology they use to engage with their customers, only 11 percent of international marketers think the same.

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Did you know that many world renowned marketers use marketing automation to reach out to their audience? The statistics further claim that 63 percent of companies successful in Marketing Automation plan to increase their Marketing Automation budget.

However, there is always the question of whether companies are making the best use of marketing automation technology for the best results. For instance, as a small and medium-based business, you can employ an ideal automation tool like GetResponse  that will ensure the desired ROI.

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Smaller businesses are increasingly recognizing the importance of digital marketing and Facebook is their platform of choice for the holiday period.

This is among the findings of a report by marketing platform GetResponse which reveals that 60 percent of SMBs increased their digital marketing budget for this year’s holiday season.

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Marketers are shifting their focus away from customer acquisition and tools like buy buttons in favor of brand loyalty and awareness according to a new study.

The report from email marketing platform Campaigner shows that compared to this year 9.5 percent fewer marketers have customer acquisition as a top goal for 2017, while 14 percent more selected brand awareness and 11.4 percent brand loyalty.

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