New analytics platform unlocks mobile data for marketing

Businesses are increasingly offering mobile apps to their customers and these have the potential to deliver a great deal of valuable information. Turning that data into something useful though can be a challenge.

Mobile marketing specialist Swrve is launching a Premium Analytics add-on to its existing Swrve Mobile Engagement Platform, aimed at giving improved insights, reporting and analytics capabilities.

The platform hosts all of an organization's mobile data, giving data scientists capabilities for data-mining, reports and predictive modeling to deliver strategic insights about their mobile performance. The platform allows users to gain deeper understanding of their mobile apps to improve aspects that are under performing and unearth opportunities for new growth.

"Swrve's top priority is making our customers more efficient, more connected to its customers and more successful," says Christopher S Dean, CEO of Swrve. "Providing a clear understanding of their business’s mobile performance is a big part of that. Also, unlike many of our competitors, we understand that a one-size-fits-all approach isn’t necessarily going to work for many companies. Creating Premium Analytics' customization capabilities is our way of empowering users with a new level of highly specific insight."

Premium Analytics provides full SQL query access for enterprise data. Any technical user can run SQL queries and build custom dashboards, and share those throughout their organization through the Premium Analytics interface. For companies without a data science team, Swrve also offers service support with a dedicated team member. Companies can create custom dashboards and views of user activity by location, device types, dynamic funnels and more.

You can find out more on the Swrve website.

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