Black Friday deals -- Amazon places its own devices up for sale

It's now the time of year for shopping and finding deals, and Black Friday reigns supreme in this category. As customers line up at retail stores, they miss the fact that staying home can also net you deals at online retailers and save you from the hectic mess that is the king of shopping days.

This time around, Amazon is offering steep discounts on its own products. Those in the market for a Kindle, Fire tablet, Fire phone or the new TV stick are in luck.

The new Kindle reader, which normally retails for $79 will get reduced to a svelte $49. However, you can pay full price, but get six months of Kindle Unlimited, which is a $60 value. For those looking to step up a bit, the Kindle Paperwhite is dropping $20 to a price of $99.

Meanwhile the Fire HD tablets, which were recently released, are getting price slashed as well -- the six inch model will be $79, while the seven inch will set you back $109.

For those in the market for the new Fire TV Stick, Amazon recommends both Best Buy and Staples, which will be selling the little HDMI dongle for a mere $24.99, getting it below competitor Chromecast.

Black Friday can be tricky, as not every deal is what it seems, but these are all solid offerings, and you don't have to go out in the cold to take advantage of them.