It's about to get easier to donate money to non-profits via Facebook

Facebook is known as The Social Network, but it's about more than just being social. It's also used by businesses, charities, and other organizations to promote products, services and causes. To make it easier for non-profits to raise money Facebook is introducing a Donate Now button.

This is something that makes life easier for the donor and the recipient. Many non-profits are small operations which may not want to go to the trouble of setting up a fully-fledged website with a donation page. For people who discover a worthy cause through Facebook, it makes sense to be able to hand over some money through the same medium.

The button is in the process of rolling out, so it might be a while before you start to see it out in the wild, but it is on its way. It will give page owners a way to add a new 'call-to-action' to an ad or page (something usually reserved for booking reservations, buying products, and the like) that gives visitors the chance to make a donation.

Announcing the new button, Facebook says:

We are excited to introduce a new "Donate Now" call-to-action option on both link ads and Pages. Now, it's easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.

The button will only be available to pages that have been categorized as "Non-Profit Organization", and Facebook has provided instructions for how to get up and running.

Photo credit: Gustavo Frazao / Shutterstock