Euclid Connect delivers personalized in-store experiences via Wi-Fi

Part of the reason for the success of online retailers is the ability to gather information on customers so that they can be targeted with appropriate offers.

Retail analytics and engagement specialist Euclid Analytics is launching a new platform that aims to give brick and mortar retailers some of the same advantages.

Euclid Connect uses Wi-Fi to let retailers market more effectively and personalize in-store experiences. Through the use of smartphones and existing on-site Wi-Fi, the platform delivers customer insights across physical locations, enabling brands to have a unified view of the customer's journey.

By allowing smartphone users to opt-in to guest Wi-Fi through only a single login, Euclid Connect enables brick-and-mortar retailers to build a relationship with their shoppers, personalize their shopping experience and influence the path to purchase.

"For online retailers, using data and personalization is standard operating procedure. With Euclid Connect, physical retailers will be able to supercharge their in-store engagement model and customers will benefit," says Brent Franson, CEO of Euclid Analytics. "We're building on the success of the past six years with hundreds of brands across thousands of locations in 65 countries to help retailers do that through insights that optimize marketing, operations and strategic decision-making".

The platform lets retailers connect physical and digital channels to understand how customers engage across different mediums. They can also link campaigns to in-store visits to measure the effectiveness of advertising, and increase personalization by delivering real-time, contextual engagement based on location.

More information is available on the Euclid website and you can register for a webinar to be held on August 8 to discuss the advantages of digitizing physical stores.

Image Credit: Hasloo Group Production Studio / Shutterstock