Cingular Discounts ROKR iTunes Phone
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Cingular last week quietly dropped the price of Motorola's ROKR iTunes phone by nearly 40 percent, possibly indicating that reports of disappointing sales may be accurate. The price for the music-enabled phone alongside a two-year contract with Cingular was lowered from $249.99 to $149.99 USD.
According to analysts, sales may be meeting expectations, but customers are not happy with the ROKR. A research note released by financial analyst firm Piper Jaffray in October indicated that the return rates for the phone were unusually high. In the last three weeks of the third quarter, Cingular sold only 250,000 ROKRs; however, it's unclear how many of those phones were returned.