Creative: 60GB NOMAD Zen Dwarfs iPod

Looking to draw Windows users away from Apple's wildly popular iPod, Creative has released a mammoth update to its NOMAD Jukebox Zen portable audio player. The hard drive based Zen boasts an immense storage capacity of 60GB - twice that of largest iPod.

The NOMAD Jukebox Zen sports a sleek aluminum case and USB 2.0 connectivity for fast song transfers. Creative has priced the Zen at $400, $100 cheaper than Apple's new 30GB iPod.

"We've heard from our users that they would love to see a huge capacity NOMAD Jukebox Zen to take their entire music library and their digital files wherever they go," said Creative CEO Sim Wong Hoo. "And of course they demanded a great price. With the NOMAD Jukebox Zen with 60GB we've delivered a breakthrough capacity in a portable player."

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Creative claims a battery life of 14 hours in the NOMAD Jukebox Zen, slightly higher than that of the iPod. The Zen offers the ability to edit playlists directly on the device, and a "Find" function to quality search thousands of songs. An optional FM Wired Remote is also available featuring an FM tuner and microphone.

But despite Creative's superior capacity and lower price, Apple has leapfrogged its competitors in terms of dollar market share. According to NPDTechworld, Apple held 27 percent of the market in the fourth quarter of last year, followed by S3's Rio unit with 10 percent.

Apple's third generation iPods debut May 2, while Creative expects to ship the 60GB NOMAD Jukebox Zen later this month.

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