Yahoo! Freshens Up its Image

Tuesday Yahoo! unveiled beta versions of its Front Page and My Yahoo! personal start page. The pages enhance both the design and functionality of the site; updating content and easing navigation. Enhancements include more frequent content updates, improved search functionality, greater levels of personalization and an easier to use index of Yahoo! services. Yahoo! also announced its support for content syndication standards such as Really Simple Syndication (RSS) and Atom.

"The Yahoo! Front Page and My Yahoo!, the most popular start pages on the Internet, just got better so that it is even easier for consumers to start the tasks they want and get them done the way they need," said Geoff Ralston, chief product officer, Yahoo! Inc. "By leveraging customer insights, Yahoo! is delivering innovative products that respond to what consumers want and need. We became the number one site on the web by always listening to consumers and delivering quality products and services that reflect their evolving needs."

Yahoo's emphasis on its Web properties comes on the heels of an upgrade by America Online of its start page. was made over with a new design scheme optimized for broadband as well as additional news and entertainment related content feeds.

The Yahoo! beta sites will be phased in during the coming days and weeks.

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