Ask Jeeves to Acquire Bloglines

As was widely rumored in the 24 hours preceeding the announcement, Ask Jeeves announced that it will acquire Trustic, the company that owns and operates Bloglines. As part of the deal, Bloglines will still remain a separate Web entity. However, Ask Jeeves users will see greater integration with the service across the rest of the search engine's properties.

"Bloglines is not only a market leader in feed aggregation and blog search, but it is truly one of the most useful and addictive services on the entire Web. We are excited about providing Bloglines with the resources to grow its service and help it reach a broader audience," said Jim Lanzone, Ask Jeeves' senior vice president of search properties.

Bloglines uses RSS, or Really Simple Syndication, which is a technology used to make content on Web logs, or blogs, available for a multitude of uses. Bloglines has quickly become one of the more frequently used blog syndication sites due to it's capabilities of being able to index not only articles, but also images, audio, and video from blogs.

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Lanzone says Bloglines will make Ask Jeeves one of the most comprehensive search engines on the web.

"It is exciting to have the opportunity to connect Bloglines' live information flow and blog search capabilities with our unique indexing technology to provide consumers with one of the most comprehensive and personal web experiences across all sources -- from the desktop to the Internet and, now, into the blogosphere," said Lanzone.

Microsoft last year began testing a blog search of its own, but has removed the beta from its MSN Sandbox Web site.

Financial terms of the Ask Jeeves deal were not made public.

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