AMD Turion to Compete With Centrino
AMD on Thursday released its Turion 64 processor, a notebook CPU it hopes will cut into Intel's dominance in the mobile computing market with Centrino. The processors will appear in thin notebook models from Acer, Fujitsu Siemens, and Packard Bell. According to surveys, AMD only had a 9 percent market share last year, to Intel's 86 percent.
The Turion continues AMD's familiar strategy of undercutting Intel's prices. However, the companies are taking a different approach to the market; Centrino is comprised of three separate chips while Turion is only a processor. AMD will release seven Turion models, which will cost between $189 and $354 USD each per 1,000. Comparatively, Centrino's Pentium M processor retails for $209 to $637 USD.