Dell Offers First Sub-$100 Laser Printer
In a move that could spark a price war with more established rivals Hewlett-Packard and Lexmark, Dell has launched a new laser printer priced at just $99 USD. Despite its low price tag, the Dell 1100 printer is more than capable for home and small office settings with a speed of 15 pages a minute and 600 dpi resolution.
The cheapest lasers from HP and Lexmark more than double Dell's $99 price, and 2,000-page toner for the 1100 costs only $65 compared with $94 from Lexmark. A 1,000-page toner cartridge ships with the printer. "Customers are eager for a low-priced personal laser that fits comfortably on their desks and within their budgets," said Tim Peters, vice president of Dell's Imaging and Printing business. "The 1100 addresses that broad market need."