Opera: Put Your Face in Times Square
Opera Software has been known for using offbeat marketing tactics to promote its Web browser, including company CEO Jon von Tetzchner promising to swim from Norway to the United States. Now, Tetzchner is offering to plaster one Opera user's face up on the ABC SuperSign in New York's Times Square on New Year's Eve.
"Opera owes everything to you, the millions of devoted Opera users around the world, and we have rented advertising space at the most high-profile New Year's party in the world to thank you," Tetzchner says. The Opera spot will be shown nine times a day starting December 26. To enter, users must post a photo and the reason why they should be selected to the Opera forum.