Creative Redefines 'Podcast'

The word "podcast" -- a combination of iPod and broadcast -- has become the latest tech term to enter our growing lexicon, being named the 2005 word of the year by the New Oxford American Dictionary. But Creative, unhappy that the word promotes its rival, has redefined podcast as "Personal On Demand broadCast."

The change comes alongside the launch of ZENcast, the company's beta application for downloading video blogs and podcasts. "Podcasts, short for Personal On Demand broadCast, are audio files you can download into any MP3 player or computer. These audio files are broadcasted over the Internet automatically to subscribers of specific podcast channels," Creative says.

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