iTunes to Offer TV Show Subscriptions

Making the first move toward offering subscription based downloads through its iTunes Music Store, Apple has joined forces with Comedy Central to offer TV shows on a monthly basis for $9.99. The "Multi-Pass" feature would give iTunes users access to 16 episodes of "The Daily Show with Jon Stewart" and "The Colbert Report."

Customers will be able to download each show after it has been aired on Comedy Central. Thus far, Apple has stayed away from the subscription model, only selling individual songs for 99 cents and videos for $1.99. Unlike the typical subscriptions offered by iTunes competitors, however, the Multi-Pass downloads will not expire.