TiVo Adds 'Guru' Recommendations

TiVo said Monday it planned to launch a new recommendation feature for subscribers called "Guru Guide." The DVR company will tap "editorial experts" from Entertainment Weekly, Star, Sports Illustrated, Automobile, Billboard and CNET to create a virtual television channel from each source.

Subscribers can choose to automatically record Guru Guide recommendations, which will each include five to ten television shows per week. The suggestions will be updated at least once a month, TiVo says, and customers can pick and choose what to record based on their interests. Subscribers will receive the feature via an upgrade in the coming weeks.

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