Nintendo Launching 'Wii Fit' in Japan for Holidays
Nintendo said Wednesday that it will begin selling its previously announced Wii balance board in Japan in time for the holiday shopping season. The device is bundled with a game called Wii Fit, which allows the user to perform a variety of fitness activities, including aerobics, yoga, skiing, and others which require a good sense of balance. The company is billing it as its most important product for the holiday season.
At a price of 8,800 yen, the device goes on sale December 1. Nintendo hopes that it will not only be a hit among current Wii owners, but also bring new customers to the console. The Wii has consistently outsold Sony's PS3 in the region, and Nintendo's success probably had a lot to do with Sony's announcement Tuesday that it was cutting prices in Japan on its PlayStation 3 console. The Wii Fit package is said to be on track for an international debut in early 2008.