Better living through pizza tracking
For those who doubt the change our daily lives have undergone thanks to increased connectivity, Domino's Pizza presents to you....Pizza Tracking.
While it premiered Pizza via SMS late last summer, and most national pizza delivery franchises already support online ordering, Domino's has taken their newest feature from the postal sector.
Pizza Tracker is like a "loading" bar that fills up as your order approaches completion. The bar starts to fill when an order is placed, then goes to "prep", then "bake", "box," and finally "delivery," by far the largest percentage of the bar.
This sort of frill may at first seem inane, but it offers not only a glimpse into the possibilities of fully time-managed services, but also shows the dramatic impact online retailers have had on the role of logistics to the average consumer.