Blockbuster OnDemand to hit Motorola handsets
As Blockbuster gets slowly buried by rivals Netflix and Redbox, it has pulled out a number of noteworthy streaming partnerships: TiVo in March, Samsung in July, and according to the most recent reports, Motorola. But Blockbuster OnDemand is reportedly not coming to Motorola set-top boxes, just phones.
Kevin Lewis, Senior Vice President of Digital Entertainment for Blockbuster today said, "People are increasingly relying on their mobile phones to stay connected to the things they love the most -- including their favorite movies and TV shows. The integration of our Blockbuster OnDemand service into Motorola's mobile phones will provide access to thousands of movies from the moment someone initiates their service."
Details outside of the initial agreement are scant thus far, and it is not yet known when the service will be launched, how much it will cost, or, most importantly, which phones will support it.
This an especially weighty question because Motorola has long been a proponent of the Android platform, but has yet to debut a single device utilizing the open source mobile operating system. Earlier this year, a new handset destined for AT&T was reportedly cut off when the company switched it from being Windows Mobile-based to Android-based.
Blockbuster's anouncement closely follows the rumors of a Netflix Instant streaming app coming to the iPhone and iPod Touch.