How big is Apple? [infographic]

A week ago, Apple reported record fiscal 2012 second quarter earnings. Profits soared by 94 percent to $5.99 billion, or $6.40 per share, from $39.2 billion revenue. In long missives that followed, I took to both sides of the company's performance: "Apple is better off without Steve Jobs" and "There is no Apple without Steve Jobs". Yeah, I argued with myself.

But what do the numbers mean? The accompanying infographic distills them in tidy fashion, and I won't repeat them here but simply add that during the first half of fiscal 2012, Apple generated more revenue ($85.83 billion) than all fiscal 2010 ($65.23 billion). The company's net income for first fiscal half exceeds that of fiscal 2009 and 2010 combined and is surprisingly close to all of fiscal 2011. By measure of financial performance Apple isn't the same company it was three years ago.

How does Apple profit compare to Google revenue? How much does China contribute to Apple revenue, in just two years? How much cash does the average Apple Store generate per square foot? Have a look at the infographic below, which is courtesy of

By the way, by my math, I don't agree with all the numbers, but they're acceptable for perspective.

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