Trackerbird launches, lets you collect user analytics in your .NET apps
Cloud-based desktop software analytics platform Trackerbird completed its beta phase and launched to general availability on Thursday. The platform lets .NET software developers and vendors embed tracking mechanisms in their software to watch installations, trends in feature usage, user behaviour, demographics, and license conversions.
It's similar in concept to Concerity Analytics, which we launched here on BetaNews two years ago. By integrating Trackerbird's SDK into a desktop application, developers can collect anonymized reports and detailed conversion funnel analysis in real time. All software usage metrics collected by Trackerbird are totally anonymous and no IP addresses are stored. Developers can make Trackerbird analytics collection an option that the end user can choose to run.
In addition to the metrics, the Trackerbird platform includes a direct-to-desktop messaging service called ReachOut, which lets software vendors send out messages and surveys directly to the desktops of users who match certain behavioral or demographic profiles. This includes country and language, operating system, product version/edition/build, license type and license status. This lets software vendors strengthen marketing relationships with customers without encroaching on the end user's privacy.
"Trackerbird is not just another statistics collection tool. With Trackerbird we went a step further and developed a scalable analytics engine that can provide real-time answers to practical product management questions", Keith Fenech, CEO of Trackerbird said in a statement on Thursday. "We believe software companies have a lot to gain from using Software Analytics tools, however they should be very careful in choosing the right tools so as not to waste resources collecting vanity metrics. Data is only useful when it can be directly applied to business decisions."
Trackerbird Software Analytics is free for software with fewer than 400 installations. Premium plans for larger install bases begin at $49 per month.